The Anchor Advisor
Offering you the latest scoop on our solutions and industry news
Newsletter, Vol 3. Issue 11 - November 2021
2021 USPS Mailing Promotions

Personalized Color Transpromo
Registration
May 15 to December 31

Active
July 1 to December 31
Mobile Shopping Promotion
Registration
June 15 to December 31

Active
August 1 to December 31
Informed Delivery
Registration
July 15 to November 30

Active
September 1 to November 30

For a complete list visit PostalPro.USPS.com.
MaxCASS OS and MaxDup OS the Dynamic Duo
Are you looking for a simple in-house or SaaS environment solution for all your addressing needs? Look no further than our MaxCASS OS and MaxDup OS solutions.

Use our MaxCASS OS solution to check your customer mailing lists to ensure they are updated, current, and correct.

Then process that same list with our MaxDup OS solution to ensure you are not mailing to duplicate residents at the same address. You control how you want the system to remove duplicates at either the household, residential or individual level.

Using these two systems together can ensure that you don't waste money sending letters to the wrong address or duplicate customers!

Learn more about MaxCASS OS and MaxDup OS by visiting our website or contacting a Sales representative via email [email protected].
Product Updates
The November release contains no product updates. For more details on previous releases, visit Readme.AnchorComputerSoftware.com for more information.
MaxCASS OS
Database Dates
This is a reminder to install the October release for the MaxCASS OS databases.

Install By Date: December 29, 2021
Expiration Date: February 28, 2022

Visit our Technical Support website to download the latest version.
Webinar - Cycle O Changes
Featuring Starlene Blackwood
Although CASS Cycle O may be delayed, it will be here before you know it. Come listen to what changes will be in Cycle O - including changes to the DPV return codes and changes to how Delivery Point Codes get determined and assigned - and how these changes may affect you and/or your customers.
 
CASS, the Coding Accuracy Support System, is the system managed by the USPS that mailers use to validate and correct addresses. It's an important part of a robust postal address hygiene routine and can help reduce the costs of your large postal mailings.
 
Joining us as our special guest speaker will be Starlene Blackwood of the United States Postal Service. Starlene is a 34-year veteran of the USPS and currently serves as the Manager of Address Technology in the National Customer Support Center. 
 
Sign up today at https://bit.ly/3xi1wTB.
Trending Articles
Bad Data Can Hurt Customer Relationships
 
Most businesses deal with data on a daily basis. The quality of this data is of high importance as ‘bad data’ can cause serious consequences for your business, including lower revenue and damaged customer relationships.
What is Bad Data?
This so-called ‘bad data’ is information that contains errors or is inconsistent or inaccurate. It can include
  • Missing contact details
  • Out-of-date data
  • Duplicate data
  • Misspellings or typos
USPS® Unique ZIP Codes™ and Anchor’s Address-Hygiene Products

Unique ZIP Codes within the United States Postal Service can often be a confusing topic. To understand the
role of Unique ZIP codes within the USPS, and how they play their part within the process of address hygiene,
we will discuss the underlying concepts for Unique ZIP Codes and how they are represented within Anchor’s
products.
Marketing Using Variable Data Printing

Nowadays, you won’t get far without a great marketing strategy. Part of this strategy involves the personalization of your services or goods using any customer data you collect. You can use Variable Data Printing (VDP) to engage your customers, improve response rates, and boost revenue through your mailing service. 
Greetings from the North Pole
How to Get a Letter Postmarked from the North Pole
  1. Have the child write a letter to Santa and place it in an envelope addressed to: Santa Claus, North Pole.
  2. Write a personalized response to the child's letter and sign it "From Santa."
  3. Insert both letters into an envelope, and address it to the child.
  4. Add the return address: SANTA, NORTH POLE, to the envelope.
  5. Ensure a First-Class Mail stamp is affixed to the envelope.
  6. Place the complete envelope into a larger envelope, with appropriate postage, and address it to:

NORTH POLE POSTMARK
POSTMASTER
4141 POSTMARK DR
ANCHORAGE AK 99530-9998

We recommend sending your letters by December 10. Santa’s helpers in Anchorage, AK, will take care of the rest!
Operation Santa
Join us in helping spread a little holiday cheer this season. Letter adoption opens on November 29th!
How USPS Operation Santa Works
in 4 easy steps.
  1. Letters are written to Santa's special address and the USPS receives them.
  2. The USPS redacts personal information and publishes the letters online.
  3. Generous people like you "adopt" and fulfill the letters.
  4. Adopters ship gifts. Holiday wishes are delivered.
Anchor's Monthly Must-Haves
The coolest stuff we found this month:
Recommended by:
Development

35 Best Holiday Books to Snuggle Up With

  1. Letters from Father Christmas by J.R.R. Tolkien
  2. Mr. Dickens and His Carol by Samntha Silva
  3. Polar Express by Chris Van Allsburg
  4. The Deal of a Lifetime by Fredrik Backman
  5. Winter Street by Elin Hilderbrand
  6. The Valancourt Book of Victorian Christmas Ghost Stories by Tara Moore
  7. Starry Night by Debbie Macomber
  8. Hiddensee: A Tale of the Once and Future Nutcracker by Greorty Maguire
  9. Harry Potter and the Prisoner of Azkaban by J.K. Rowling
  10. Comfort and Joy by Kristin Hannah
Recommended by:
Technical Support

35 Brilliant Holiday Hacks

These brilliant holiday hacks will make you say "Why didn't I know abou these sooner?"
  1. Add soy sauce to your gravy for extra depth
  2. Let your cookie dough rest in the fridge for 24 hours
  3. Place fresh cranberries in ice cube trays for festive drinks
  4. Tranform a store bought cheesecake with 4 ingredients
  5. For a flakey pie crust replace some of the water for vodka
  6. For a jucey turkey let it rest for 20 minutes after you take it out of the oven
  7. Freeze Cool Whip to make hot chocolate floaters
  8. Make stovetop potpourri
  9. Turn waffle cones into edible candy Christmas trees
  10. Use frozen tater tost or hasbrowns to make latkes
Recommended by:
The Women of Anchor

25 Best Thanksgiving Desserts

This fun and festive drink will sure impress your guests.

  1. Classic Pumpkin Pie
  2. Pecan Pie
  3. Pumpkin Mascarpone Pie
  4. Braided Lattice Apple Pie
  5. Sweet Potato Pie
  6. Cranberry-Apple cobbler with biscuits
  7. Apple Hand Pies
  8. Caramel Pecan Pie Cheesecake Bars
  9. Pumpkin Bundt Cake
  10. No Bake Pumpkin Cheesecake
Email US
Do you have a great idea of what you'd like to see featured in our newsletters? Or maybe you’d like to contribute to our Monthly Must-Haves section… send us a favorite book, movie, recipe – whatever!
Drop us a line at [email protected] or click on the button to send us an email.
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