The Anchor Advisor
Offering you the latest scoop on our solutions and industry news
Newsletter, Vol 3. Issue 10 - October 2021
The USPS Reschdeules CASS Cycle O
CASS Cycle O Implementation Rescheduled to August 2023
The Coding Accuracy Support System (CASS) measures the accuracy of address matching software based on rules defined by the Postal Service. The USPS is actively working with the mailing industry to perform a new testing cycle referred to as CASS Cycle O.
The Postal Service has determined that the CASS Cycle O implementation schedule will be rescheduled to a new implementation date of August 1, 2023. The current CASS Cycle N will be extended until July 31, 2023.
The Postal Service will continue to work with the mailing industry to ensure all requirements are met related to Address Quality / CASS Cycle O and the new timeline to support an August 2023 implementation date
USPS Stamp Release
October Forever® Stamp Releases
October contains 2 seasonal releases.

The Otters in Snow stamp features four different playful scenes of the North American river otter.

Otters in Snow stamps are available now.

The Vist from St. Nick stamp tells the story of Santa's visit on Christmas Eve.

A Visit from St. Nick stamps are available now.
Marketing Using Variable Data
Nowadays, you won’t get far without a great marketing strategy. Part of this strategy involves the personalization of your services or goods using any customer data you collect. You can use Variable Data Printing (VDP) to engage your customers, improve response rates, and boost revenue through your mailing service.

What is VDP?
VDP is a useful tool for businesses that want to connect to customers through personalized direct mail. You can take advantage of the flexibility that digital printing provides for your design and graphics to customize them for specific customers. To produce fully personalized direct mail and marketing products, it uses individual customer characteristics, such as age, gender, location, purchase history, interests, and challenges.
Anchor's Monthly Must-Haves
The coolest stuff we found this month:
Recommended by:
Technical Support

27 Best Halloween Books to Read with the Lights On

  1. Frankenstein by Mary Shelley
  2. The Shining by Stephen King
  3. Edgar Allan Poe Short Stories
  4. Wicked by Gregory Maquire
  5. The Haunting of Hill House by Shirley Jackson
  6. The Exorcist by William Peter Blatty
  7. Interview with the Vampire by Anne Rice
  8. Dr Jekyll and Mr. Hyde by Robert Louis Stevenson
  9. Dracula by Bram Stoker
  10. Carrie by Stephen King
Recommended by:
The Women of Anchor

13 Fall Decor Ideas to Warmup 2021

When the leaves begin to stir and the air feels brisker, it's time to cozy up. To help us get in the seasonal mood, we asked four Living Spaces designers - Brynna Evans, Alyssa Moore, Cha'queza Telp and Maro Zannia - for 2021's top fall decor trends. Check out their thoughts below, and get ready for a harvset of inspiration!

  1. Nordic Retreat
  2. Velvet
  3. Burgundy _ Brown Floral
  4. Fall Leaves
  5. Tarnish
  6. Candles
  7. Chunky Knits
  8. Lanterns
  9. Vegetative Texture
  10. Retro Fusion
  11. Modern Farmhouse
  12. Pumpkin+Chocolate
  13. Layers
Recommended by:
Sales Team

Halloween Swamp Juice

This fun and festive drink will sure impress your guests.

  • Swedish Fish
  • 1 ½ oz Vodka
  • 1 oz Lemon Juice
  • 1 oz Jarritos Lime Soda
  • Top with Club Soda
  • Top with Gummy Worms

  1. Add ice and Swedish Fish into a glass.
  2. Pour the lemon juice, lime soda, and vodka.
  3. Stir and top with club soda and gummy worms.
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