Social media is everywhere. Each social media platform has its own characteristics.
Images are the strength of Instagram and Pinterest.
Video is where TikTok and Twitch shine.
Quick, easy communication is what sets WhatsApp and Voxer apart -- both in different ways.
The dating app Tinder even has its strengths -- and (gasp!) we can play to them in class activities, too.
Each social media platform has something that makes it innately different. That uniqueness is what its fan base really loves about it. When social media platforms hang around, it's because something is working.
Let's use that.
We can put our finger on what makes these successful social media platforms unique. Let's call those their hooks.