In the early morning hours I spend time thinking about stuff, like new speaker designs, or different construction methods. One of the things that occupies my mind is how the Volti Audio speaker lineup fits into the high-end audio marketplace.
I visit other rooms at the audio shows and listen to speakers that cost $40K, $80K, $120K, etc… and I’m not all that impressed, moved, or engaged by what I hear. It boggles my mind that people will spend that kind of money on such boring speakers. Actually, it’s frustrating, because I know my $5,900 Razz speakers are more musically engaging than all of those high-priced hi-fi speakers.
If I ever caught someone getting ready to buy an expensive pair of shiny white tower speakers with six cone drivers stuck in the front of each cabinet for $120K, I would want to handcuff them, tape their mouths shut, blindfold them and bring them down to the Volti/BorderPatrol/Triode Wire Labs show room and sit them in front of my Razz speakers for a couple of songs.
I would advise them to buy the Razz instead, and then donate the difference of $114,100 to their favorite charity. That would truly be a way for high-end audio to help the world!
Yes, yes, yes, I know, I've said it a thousand times - this is a subjective hobby and it's all about what each individual likes. I'm sorry, I can't help myself. If you were sitting there with me listening to the gleaming white towers and then followed me back to my show room and listened to the Razz, I know you would agree with me. Some of you somewhat reluctantly maybe. Lol.
By the way, anytime you'd like to come to a show and go to some other rooms at the show with me to do comparative listening, I'm game.
Back to the 4am thinking sessions - I think about how my speakers, the Razz, the Rivals, and especially the Vittoras, fit into the marketplace, and I think I should be charging a LOT more money for them.
As many of you might know, I'm in the process of developing the New Vittora system and I’m confident that this system will be one of the finest available in the industry. No wait, the best speakers ever designed and built! Lol. Seriously.
I don't know exactly what the New Vittora system will cost yet, but I would guess the complete system will be in the mid-40's. It will include the two main stacks, two external crossovers, two ELF cabinets, the new Volti subwoofer amplifier, and associated speaker wiring from Triode Wire Labs.
The New Vittora is a system that will easily best hi-fi speakers costing hundreds of thousands of dollars, like the Von Schweikert or MBL systems, which I've heard many times now and always leave me wanting in just about every way. I would say probably better overall than any of the other big, expensive horn speaker systems that I occasionally get to hear at the audio shows.
If the New Vittora system was sold through a dealership network, it would be double my direct-to-customer price - near $100K – and yet still a world’s-best type of system at a bargain price.
At $45K this system will be a steal.
Maybe I should simply put a $100K price tag on the system.
Come on Volti Newsletter Subscribers, what are your thoughts on all this? Send me an email.