4 Jul 2018 13:00Media
Over the past few years, the digital age has made a major impact on how business is done and how consumers are engaged. However, in the age-old battle of print versus digital, why is it that print still comes out on top?
Media update’s Aisling McCarthy looks at the print medium, and why readers keep coming back for more
Print media is surviving in spite of the predictions of some doomsayers. In fact, in a number of areas, it remains the preferred format. As the dust from digital’s disruption begins to settle, print may be finding some safe footing once again.
“Print has proved to be more resilient than people thought,” says Mark Beare, director at Cape Town-based content marketing agency The Publishing Partnership.
“I think there was an ‘over-correction’ three or four years ago, where people thought that everything must be digital, that print wasn’t going to survive at all.”
However, here we are in 2018 and print is nowhere near dead. So why is that
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