Q1 Newsletter I  March 2019
We're growing! We've added new products, new brands, new retail accounts, distributors and international ports of distribution with 15 added countries in discussions to carry Pura Naturals Pet. It's been a very busy and exciting three months of expansion.

We had a great showing of new products at Global Pet and were eager to see so many familiar faces and connect with new retailers and groomers that are focusing on natural grooming and wellness. At the show we debuted 10 new Pura Naturals Pet products and a new line, Pro-Coat GROOMING that was specifically developed for the time-sensitive needs of groomers. This line was tested with a core of our groomers for a year and we're really proud of the final results.

Our Philanthropy Program with Paws for Life will be expanding with a new program, with ways for our retailers and consumers to actively contribute.                                      
Thank you for all your support and aiding in the growth of organic and all-natural products.

Beth Sommers
President & Chief Merchandising Officer
Product Highlights
Sweet Orange & Coconut Shed Control Shampoo l Unscented Waterless Cat Shampoo
Reduce shedding, dander and allergens with our Shed Control Shampoo. Made with Sweet Orange, Coconut Oil and Omega 3 Fatty Acids to moisturize and improve skin and freshen your dog’s coat.

Pairing up our Shed Control Conditioner further adds shine and long-lasting manageability. Conditioning your dogs coat seals the hair shaft and reduces moisture loss and itching that comes from dry skin.
Our award-winning Waterless Foam Cat Shampoo is new & improved and now Unscented. It's free of any essential oils to ensure the safest product for your furry feline that can be sensitive to fragrance and essential oils. This new SKU, #PN752 replaces PN750.

Our no-rinse formula is soothing and leaves no residue. Simply massage into the the fur and brush to remove dander and loose hair for soft and manageable coat.
Pura Naturals Pet Recognized by Retailers for Marketing Support

Readers gave a shout out to Pet+ magazine on companies that go the extra mile in helping them sell. Who they love, and why.
Retailers answered in great detail. A few even used heart emojis when discussing the topic in the PETS+ Community and on Facebook.

Receiving the award for Marketing Materials Galore was
PURA NATURALS PET. We understands that independent pet store owners wear many — in some cases, all of the — hats. With that in mind, we offer easy download on a variety of marketing materials: images for print and online use, logos, product data and educational documents, testimonials and digital catalogs. There are also blog posts, social media images and web banners available.

For the full list, learn more online .
Special Events & Trade Shows
Global Pet Expo
There is still time to take advantage of our 3 Show Special offers.
Order by by April 5th

1) GROOMING - 20% off Pura Naturals Pet grooming and Wellness. Orders over $200 receive FREE shipping. (Offer is for the contiguous United States and does not include Pro-Coat Grooming)

2 ) FLEA & TICK - Purchase a case of our Naturals Flea & Tick Shampoo and a case of Flea & Tick Spray and receive a FREE case of our new eco-friendly Flea & Tick Wipes.

3) DENTAL - Purchase 12 Kits of Organic Dental Solutions and receive FREE 6 tubes of our 3oz Organic Dental Gel.
Look for our upcoming Shampoo & Conditioner special and promotion on Paw Rescue.
Make sure to check out our retail & media portal to download our new catalogs and product data sheets. We'll also be added new documents for our popular Educational Series and Testimonials.
Ingredients Matter
While a lot of our ingredients are well known, we’re excited about the lesser known Niaouli Oil.

This natural essential oil has an earthy scent that marries well with other essential oils. Niaouli Oil helps reduce infections caused by allergies, soothe skin irritations, and has extensive moisturizing benefits. It can also be used in addition to or in place of Tea Tree, with less tendency to irritate the skin.

As a disinfectant, Niaouli Oil is valuable for helping to clear up skin irritations, cuts and heal insect bites. For more on our ingredients, visit our website .

And here's a list of chemicals you should never read if you shop organic. Keep them out of farming and out of your products.
In the News....
We've had lots of news releases this past month.

IPP is now a proud partner where Pura Naturals Pet will serve as their private label brand Wild Saint for their retail brands; Kriser's Naturals Pet, Chuck & Don's, Natural Pawz, Dogma, Whole Pet Central, Pet Life, Bark!, Especially for Pets and Pet Source. IPP is one of the fastest growing retailers with over 162 stores nationwide with further growth anticipated in 2019 .

Zeigler's with over 25 years in business, will serve as our new Distributor for independent and specialty pet retailers across the mid-Atlantic. This partnership represents significant growth potential for both parties and enables Pura Naturals Pet to broaden its reach and footprint in the region. Zeigler’s will carry over 40 SKU’s in grooming and wellness for both their grooming salons and retail offering. This encompasses the award-winning USDA Certified Pura Naturals Pet line and new Pro-Coat GROOMING line by Pura Naturals Pet.

Anipet Animal Supplies is a new distributor for the Pura Naturals Pet brands in Western Canada. Anipet, a distributor with over 30 years of bringing pet products to 1,500 accounts for independent, specialty pet retailers, professional groomers and veterinary clinics in North America. Anipet will carry grooming and wellness products from the award-winning, certified USDA Organic, Pura Naturals Pet brand and their new all-natural Pro-Coat Grooming line. Combined, this encompasses 40 SKU’s for their grooming salons and retail offering. 

Pro-Coat GROOMING line is our new "groomer-specific" and solution driven line that include task oriented shampoos for Flea & Tick, Skin Soothing Therapy, Crisp Coat Decreasing, Brilliant White, 4-In-1's, daily Conditioners, Facial Scrubs and sprays for Detangling and Quick Wick to sheet away water and save drying time.
Watch Good Dog TV on AKC TV with host Marissa Sarbak as she covers latest trends at Global Pet Expo in canine health, training, grooming and more. All of our new Wipes were featured in the remote show: Tear Stain Removing Under Eye Wipes , Grooming & Cleansing Wipes and Flea & Tick .

The American Kennel Club presents AKC.TV, a network for dog lovers everywhere. Featuring dog related programming 24/7 as well as an on-demand library of hundreds of dog shows, dog training videos, puppy videos and more, including new original series exclusive to AKC.TV like Canine Heroes and the live weekly show AKC Live.
USA Today Pet Guide

Look for Pura Naturals Pet products in the special Pet Guide edition of USA Today that drops mid April with 1.24 million in circulation for print and 5 million digital impressions with a special feature on safety and paw perfect.
Looking for a news article on Pura Naturals Pet? We've captured all press in one convenient location on our content based, user-friendly website where you can sort by TV, Radio, Trade Magazines, Consumer Magazines and Pet Bloggers. Read more here .
Paws for Life K9
Along with the incredible Service Dog Program , Paws for Life K9 also has dogs for adoption that have passed th eir passed their CGC (Canine Good Citizen) certification.

Support their rescue work and donate or adopt a new 4-legged member as part of your family.
Branch is looking for a forever home with energetic people to match his personality.
Adopt Buttercup, she's mellow, loves other dogs and is a perfect senior companion.
Blog News
Providing Added Content
Have you read our Blog? We create more Pura Naturals Pet content, with added news that's relevant to our retailers and consumers needs.

Have a topic you'd like us to discuss? Just let us know, we'd love to hear from you.
Pet Pawlidays - Lets Celebrate
Prevention of Cruelty to Animals Month
National Heartworm Awareness Month
Pet First Aid Awareness Month
4/1 International Pooper Scooper Week
4/10 National Hug Your Dog Day; ASPCA Day
4/11 National Pet Day
4/22 Earth Day
4/23 National Lost Dog Awareness Day
4/28 National Pet Parent’s Day
4/30 National Adopt a Shelter Pet Day
Pet Cancer Awareness Month
National Pet Month
International Respect for Chickens Month
5/3 National Specially-abled Pets Day
5/5 Mayday for Mutts
5/5 Be Kind to Animals Week
5/11 National Animal Disaster Preparedness Day
5/14 International Chihuahua Appreciation Day
5/30 International Hug Your Cat Day
What Would YOU Like to Hear? 
Do you have a unique customer story who has benefited from using our product? Share with us your Pura Naturals Pet success stories. We'd love to hear from you.

To submit your story, idea, or client testimonial, please contact your local Sales Representative, or email Julie Creed at JCreed@PuraNaturalsPet.com

For updates, visit us online & follow us on social media.
Pura Naturals Pet | 844-698-4367 |   PuraNaturalsPet.com