We are bombarded with a variety of messages every second of every day from a wide plethora of sources and media! Some messages hit the mark, and some don’t. For example, when we were in Washington state in June, we saw a billboard for an estate planner. The message read, “Leave your children in a better state.” We packed up Juliana and Jonathan and sent them to Kentucky right away! J
Of course, I’m sure that Washington isn’t a bad state…the marketer just didn’t count on my odd sense of humor.
We worked through the development of our positioning and messaging document with our team of national leaders and FM missionaries last month to ensure that we are all sharing the same message and working toward the same goals. Likewise, we want to confirm that you receive the following important messages about our ministry in Latin America.