Our new "Finally!" TV spot for Central Maine Healthcare (CMH) presents ordinary Mainers' ideas about how to improve healthcare delivery-which CMH's new Topsham Care Center will soon fulfill.
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The Topsham Care Center
offers easier access to affordable,
quality care...finally!
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Healthcare has become steadily more expensive and difficult to access for many Mainers--like all Americans. That's why Central Maine Healthcare in March announced plans for the new Topsham Care Center at the Topsham Fair Mall. They've gutted a former Best Buy and created comfortable new spaces for urgent care, specialty care, imaging and lab services, all accessed via an attractive central atrium, where a concierge will welcome patients.
The challenge CMH gave Burgess was to generate awareness and excitement about the new facility long before it could be photographed. We began by designing large print ads, which debuted in April, featuring the architect's renderings of the exterior and atrium. In May, we created the :30 TV spot above, which began airing in June to build interest in this new concept in anticipation of its August opening.
We're excited to be helping CMH introduce "medtail" for the first time to Maine--with another client, New England Cancer Specialists, as an important partner (see below).
Check out CMHC.org/TCC for more background and the latest updates.
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NECS Breast cancer patient Sarah Emerson (center) with her care team, led by Dr. Chiara Battelli (second from left).
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We're proud to promote the amazing work of New England Cancer Specialists.
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In February, we introduced a TV spot for New England Cancer Specialists (NECS) featuring Sarah Emerson of Westbrook, an unusually young breast cancer patient. An avid runner, Sarah continued to train throughout her treatments, but she did lose her hair and often felt less than 100%.
This month, we produced a second commercial for NECS, "MVP," that included Sarah and her care team, led by Dr. Chiara Battelli, celebrating the completion of Sarah's treatments--and her recent completion of a very difficult Boston Marathon. While we always enjoy creating our :30 video stories, it was especially rewarding in this case to see the results of NECS's expertise so dramatically visible in Sarah's progress since we last worked with her.
Meanwhile, we are also helping NECS promote their Midcoast office's move from Brunswick to...Topsham (where else?). Below are the print ad and TV spot that show off their spacious, light-filled new quarters at CMH's new Topsham Care Center:
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Finally, we just learned that we earned a Communicator Award of Distinction for our comprehensive 2016-17 campaign for NECS.
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Leadership Unfolds for
Dielectric
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One of Maine's hidden gems of a business is Dielectric, based on a hill in Raymond. A global player in the highly technical field of television and radio antennas, Dielectric has become the nation's leader in supplying US broadcasters with antennas to support the "Repack," the new channel lineups resulting from the FCC's bandwidth auction.
To meet the increased demand, the company has opened a new plant in Lewiston, increased its workforce and is working more hours than ever.
Burgess has helped Dielectric promote its Repack leadership role by producing a striking handout for the National Association of Broadcasters (NAB) spring conference. Starting at a modest 12" X 8" size, it folds out to a poster that answers the question, "What's the Magic Path to Become America's Repack Leader?"
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Happy summer!
It has been a busy spring, thanks to both new and long-term clients, so I am especially glad to have hired the three new people presented below to our team. Welcome, John, Julie and Becky!
I can't believe it's summer, which means only one month left to train for the 11th annual Tri for a Cure on July 22nd in South Portland. In my traditional role as last finisher, I have the honor of seeing many of the amazing and brave women who invest countless hours to participate, with benefits to both a good cause and their own personal growth.
Burgess Advertising has been a sponsor since the inception of this event to benefit the Maine Cancer Foundation. In the first ten years, more than 11,792 women have participated, and the event has raised nearly $12 million to support cancer research, education, and care exclusively in Maine, 100%. Click here to learn more about the event, or here to volunteer during the race weekend, or here to support my efforts.
Thank you and have a great summer!
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We're excited to announce three new members of the Burgess team who have joined us this spring:
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John Spritz,
Account Manager,
brings to Burgess extensive experience with clients as diverse as Lucas Tree Experts, the Maine Health Access Foundation, Migis Lodge, TechMaine, Walch Education, Wright-Ryan Construction, and most recently, the Growing Portland collaborative. Since joining Burgess he has helped manage and advise several major clients, and coordinated the 5
th
annual Walk the Working Waterfront event on June 9th.
A graduate of Harvard, John has lived in Portland since 1990, and has been a classical DJ on local radio stations through the years.
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Julie Salvato,
Account Manager,
brings extensive sales and marketing experience to her role as Client Relationship Manager for the University Disability Consortium (UDC) account, a network of medical professionals who perform unbiased medical file reviews. She is a graduate of UMaine and has a Masters in the Art of Communication and Leadership from Gonzaga University. Julie has recently proven her endurance in the Dynamic Dirt Challenge and Sebago Lake Triathlon.
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Becky Williamson,
Digital Media Coordinator
Becky coordinates our digital media (websites, social, SEO and more). She has years of experience writing and creating videos for social media, performing SEO, analytics and web development. Since being with Burgess, Becky has assisted clients in growing their engagement on social media platforms and making adjustments to their website. Becky previously worked at The Forecaster, where she handled event planning for the Maine Women's Expo, office support and ad sales. She enjoys camping, gardening, gaming on the PS4, comedy and traveling.
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Burgess Advertising & Marketing has been helping businesses and other organizations in northern New England grow for more than three decades. We strive to capture the essence of each client's brand and promote it across the entire marketing spectrum--digital and otherwise--to give your brand its best shot at positive ROI. Call Meredith to ask what we can do your business!
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