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When Patient Insight Drives Creative Breakthroughs

What happens when you stop treating patients as an audience—and start seeing them as the heart of your story?

Join us for an upcoming session at the 2026 DTC National that explores how a bold, patient-centered approach helped reshape oncology marketing.

Patients Aren’t Just Your Audience—They’re Your Story: NUBEQA’s New Campaign Is Breaking Oncology Marketing Norms

📅 April 22, 2026 | ⏰09:15 AM - 09:45 AM EST

Bayer, S50 and BGB reveal how patient insight, emotional connection, and leadership enabled a bold prostate cancer creative campaign—proving braver healthcare creative work comes from commitment, not chance.

If you're looking to push beyond conventional approaches and create work that truly resonates with patients, this session offers a compelling look at what it takes to get there.

We hope you can join us.

MEET THE EXPERTS

Carolyn Austring

Executive Director, Marketing, Oncology

Bayer

Mike Fox

SVP, Head of Health Marketing

S50

Carolyn Austring

Executive Director, Marketing, Oncology

Bayer

Speaker - Main Agenda



Sean Cunningham

President & CEO

VAB

Speaker - Main Agenda

Jeremy Truxal

VP of Marketing, Cologuard

Exact Sciences

Speaker - Main Agenda



Randy Keim

Senior Director, HCP & Consumer Marketing

Sanofi

Panelist - Main Agenda

Denise Campbell

VP Marketing Strategy, US Oncology and Enterprise Partnerships

Novartis

Speaker - Main Agenda

Kristine Saffrin

Associate Marketing Director, Patient Marketing

Alexion, AstraZeneca Rare Disease

Panelist - Main Agenda

Michael D'Alelio

Director, US Consumer Marketing, NEMLUVIO

Galderma

Panelist - Main Agenda

Jason Alongi

Senior Director Consumer Marketing

Tarsus Pharmaceuticals, Inc.

Panelist - Main Agenda

Patrick James Lynch

CEO

Believe Limited

Speaker - Main Agenda

Jim Potter

Executive Director

Coalition for Healthcare Communication

Speaker - Main Agenda

Kimberly Labagnara

Director of Consumer & Patient Marketing

Radius Health

Breakout Track Speaker



Frank Chipman

Managing Director

Advanced Insights and Marketing

Moderator - Main Agenda

The Regulatory Crossroads: What FDA Action Means for DTC

Creative That Breaks Through the Formula

AI in Action: From Concept to Approval

Beyond Television: The Expanding Media Mix

Culture, Celebrities, and Influence in Healthcare

Patient Storytelling That Drives Action

Reaching Diverse and Underserved Audiences

Real-World Case Studies from Leading Brands

Interactive Breakouts: Practical Solutions for Marketers

Networking and Awards Celebrations

Reserve Your Spot

Registration is open, and space is filling quickly!

• Secure access to all agenda sessions
• Join hundreds of senior DTC industry peers
• Attend multiple award ceremonies under one roof
• Lock in hotel rates before blocks sell out

Why the 2026 DTC National Matters More Than Ever

• Regulatory Uncertainty – Prepare for potential DTC bans & policy shifts
• Industry Evolution – Unlock the power of AI, omnichannel engagement, and patient-first marketing
• Unmatched Networking – Exclusive opportunities to connect with top pharma leaders
• Celebrate Excellence – Honor award-winning campaigns, creative innovators, and top marketers