You know social media is a power house, but you’re still resisting using it for business? Maybe we can help convince you that it needs to be part of your communication strategy. Today’s social media platforms are economic engines, creating new opportunities to connect businesses with customers.
Don’t believe us? Well, maybe a few stats will help convince you:
- 3.19 billion people use social media (nearly half of the world’s population)
- Every second, eleven new users start using social media (That’s about 1 million a day)
- Americans spend an average of two hours per day on social media
- Facebook’s ad revenue in 2017 approached $40 billion
- Amazon’s net sales last year were $172 billion (with a B)
- Global e-commerce sales topped $2.3 trillion (with a T)
These stats are powerful proof for the need to have more than a website if you want to compete in today’s global economy.
Yes, a website is still important, but it needs to be complemented with social media platforms that allow you to better interact with your audience. That’s the whole point behind social media. It’s designed to create two-way dialogue that is meaningful for your audience and, in many cases, also meaningful for you. So, unlike a website, you need to be an active participant.
Choosing what platform to use is very much dependent upon what product or service you offer, your audience demographic and what platforms they tend to use. The Big 7 as they are commonly referred to include: Facebook, YouTube, Twitter, LinkedIn, Pinterest, Snapchat and Instagram.
These are most commonly used platforms by the masses, but there’s a whole array of platforms that reach niche audiences. Having a deep understanding of your customer base - and what you want to accomplish - will help you understand which platforms are right for your business. If you’re not sure which to use, contact an expert who will provide the insight you need.
Most importantly, don’t miss out on this rapidly growing opportunity. We guarantee your competitors aren’t.