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DATA-BASED DECISION-MAKING
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At Results, we believe "SUCCESS IS FOUNDED ON KNOWLEDGE", and that marketing decisions should be based on a combination of research:
- primary -- research you conduct of your customers/prospective customers;
- secondary -- available research about customers/prospective customers;
- environmental -- information regarding competitors, industry, trends, etc.; and
- review and analysis of marketing activity results.
ENTREPRENEURIAL EXPERIENCE
The Results team has solid entrepreneurial experience and great passion for such endeavors.
Team members have helped to:
- establish a distinct marketing function at a mid-sized financial organization;
- launch a third-party sales channel at a large healthcare organization;
- arrive at and implement new branding/naming for use in other states by a MA employer;
- generate leads for Italian businesses looking to do business in the U.S.;
- launch new products and programs for a variety of employers;
- open or move a business storefront/location; and
- establish our own organization, of course!
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"We know that each organization has its own objectives depending on where they are in their life cycle. Some may simply want to create awareness, while others need and want to see sales growth, and others have a mandate to increase revenues. One of the first questions we ask potential clients is "what are your immediate objectives, and what are your objectives for three years from now?"
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| HOW WE CAN HELP BOTH NEW AND MATURE ORGANIZATIONS |
We'll bring more than 25 years of corporate and agency marketing, communications, research, and general business experience, combined with objectivity to evaluate your existing marketing activities and recommend new ones.
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TWO IMPORTANT WAYS WE DIFFER FROM OTHER FIRMS
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| Extensive Research Experience. Reasonable Rates. |
 Unlike many firms that assist client organizations with marketing, communications or research activities -- such as marketing consulting firms, creative/advertising agencies, or market research suppliers -- Results is skilled in BOTH conducting research and implementing integrated, strategic marketing plans and activities. Plus, when working with you to execute activities, we'll make sure there is a plan and means in place to track results.
We understand that marketing dollars, particularly those of start-up ventures, are precious and can help you maximize their efficiency and effectiveness!
We pledge to NEVER encourage our clients to launch any type of marketing or communications activity unless it's supported by research or past experience. That means, unlike some of our competitors, we won't encourage you to spend money on an activity just because it would be fun, innovative, or something we can talk to our own prospective clients about. We'll never try to "learn on your dime" unless we strongly believe your organization will benefit from it.
While Results staff has significant marketing, communications, and research experience, much of it was gained in corporate leadership and individual contributor roles. So, like some of you, we can be considered in start-up mode too, despite our past experience serving external clients from employment at a market research supplier and contract roles. And, of course, we've supported internal clients for years regarding their marketing and communications needs.
Because our staff and overhead are small,
we are able to offer very reasonable project and hourly consulting rates.
We can also meet on short notice for
a no-obligation discussion
of your objectives, current marketing, communications, and research activities, and how we might help. And, because we know the demands associated with starting a business, we are available for evening or weekend phone or face-to-face meetings.
SURVEY SPECIAL!!!
For a maximum of $300* (total cost will depend on hours of customization needed to our existing tools), we can develop and help implement an ONLINE SURVEY TOOL that...
- can be shared via e-mail, e-blast or on your Web site;
- allows you to see how and why visitors came to your site and how you can improve it; and
- tells you what your customers really like about you and where you can do better.
*Offer good through June 30, 2014
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