The 2020 CIM Auction at the World of Concrete is only Days away. There is still time to promote your donation!
We suggest you help promote the auction and get maximum value for the items. Now that you've made a donation, we need you to promote your item to your customers and prospects. We are requesting that all companies that have donated an auction item utilize their own internal marketing to help generate interest in the auction.
First, it will help raise awareness and interest in the auction. Second, it will ensure that the item that you donated will generate a winning bid that is a fair value. Finally, this is an excellent way to have your customers recognize that your company is helping to support a very important program for the entire concrete industry.
This approach has proven to be very successful. The group of companies that put together some of their own marketing reported that their customers were pleased to learn about their support for the CIM program and glad to know about the auction.