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Consumer demand for lavender continues to grow, and Monrovia is offering a way to maximize the popularity of this perennial by celebrating Lavender Week May 11 to 17, 2026.
“We created Lavender Week as a way to help our customers keep building gardening momentum past Mother’s Day,” said Katie Tamony, CMO and trend spotter at Monrovia. “We chose lavender because our consumer research shows this plant continues to be a home gardener favorite. There is also a direct connection between lavender and many garden trends. It’s a pollinator magnet, the go-to plant for relaxing fragrance and a wonderful addition to wellness gardens. It’s a way for moms to treat themselves to something special after Mother’s Day.”
Look for these ThinkPlants Lavenders grown by Monrovia Nursery:
Aromatico™ Blue Imp, Vintro™ Forte Blue, Javelin™ Forte Deep Purple, Deep Rose, and White.
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