March 31, 2018
EBCBOR NEWS
YPN Breakfast Club! 

What a great turnout at YPN's First Breakfast Club Meeting for 2018! New as well as seasoned agents from EBCBOR as well as neighboring boards attended this very informative morning breakfast meeting to share some inside tips and techniques on prospecting and new listings. A special thank you to our committee Chair, Moe and the panel who gave the participants some great tips to get in to the spring market with their right foot forward! VIEW IMAGES
INDUSTRY NEWS
Pending Home Sales Spring Up

February's pending home sales sprang up 3.1 percent in the National Association of REALTORS® (NAR) Pending Home Sales Index (PHSI). All four of the major regions in the U.S. experienced higher sales, with the Northeast garnering 10.3 percent more, the Midwest 0.7 percent more, the South 3 percent more, and the West 0.4 percent more.


LEGISLATIVE NEWS
NAR Supports Bill That Would Speed Up Short Sales

On March 26, 2018, NAR submitted a letter of support for H.R. 5237, the "Fast Help for Homeowners Act," introduced by Reps. McNerney (CA-D) and Jones (NC-R). The legislation H.R. 5237 would help to streamline the short sale process by requiring a lender holding a second mortgage on a property to review and make a decision on a short sale agreement within 30 days.

GLOBAL PERPECTIVES
Lawful Targeting: Marketing to Foreign Buyers Without Breaking the Law

It's a well-established marketing principle that narrowing the segment of prospective customers you want to attract lets you create a more effective targeted message and ultimately yields you a better bottom line. But the Fair Housing Act says it's unlawful to discriminate against members of certain protected classes in providing real estate services, even if these groups don't fit in with your targeting strategy.


NEWS YOU COULD USE
11 Features to Look for in a CRM

Your business can't live without a CRM. You need it to track leads, monitor relationship management and maintain your contacts. But, with a bevy of CRM platforms on the market, how do you know which one is right for your business? Different CRMs may have distinctly different features that can narrow down your search, such as the ability to customize the platform to your needs or create a reporting structure that fits your business requirements.


TECH TIPS
Hangouts: Google Looking to Transform How Teams Communicate

Amazon has made strides by offering its suite of artificial intelligence speakers and corresponding accessories, and is entrenching itself into the business side of things by introducing new tech that could change the real estate industry. Google is not far behind, already offering its own version of Alexa with Google Assistant. And now, Hangouts-the chat platform by Google-could change how real estate agents communicate with each other and their clients.


2018 AFFILIATE PARTNERS


Eastern Bergen County Board of REALTORS | 201.288.5000 | communications@bergenboard.com
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