The Library Link
 Great Books About Business With Just A Click

Please Note: The Public Library of Steubenville and Jefferson County is open for curbside service. Visit www.steubenvillelibrary.org to order books, then call your library branch to schedule an appointment to pick up your library items. Library branch contact information and operating hours are available by clicking here on this link from the website.

Your link to success begins at the library. With each week of "In The Know," 
  you to a business book or magazine that will inspire, teach, inform, or elevate you, professionally and personally. This week:

The Catalyst: How to Change Anyone's Mind
by Jonah Berger

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries, and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?

This book takes a different approach. Successful change agents know it's not about pushing harder or providing more information; it's about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, "How could I change someone's mind?," they ask a different question: "Why haven't they changed already? What's stopping them?"

The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on; how leaders transform organizational culture and how activists ignite social movements; how substance abuse counselors get addicts to realize they have a problem; and how political canvassers change deeply rooted political beliefs.
View this resource by clicking here.