Welcome to the SSPR Pulse, your beat on all things media and social media in the great big world of PR.
Treats from the C-Suite
Hi, we're psyched you're here.

Grab your third cup of coffee, take a look around and find some awesome PR tidbits. We’re excited to share our insider industry insight with you. ( Also, we like alliteration. )

Any suggestions for things you’d like to see in future newsletters? Send us an email or tweet to us @SSPR !
Heather Kelly, CEO
Hoping to deceive readers and maximize traffic, fake news has become a serious problem, damaging credible journalism and causing people to lose trust in the media.

Spot fake news by asking yourself these three questions:

1. Has the story been reported elsewhere? ( A quick Google search will confirm. )
2. Have you ever heard of the source that published the article? ( Narnia Times probably isn't a real magazine. )
3. Does the website look authentic? ( Or was it made on Geocities ? )
SSPR Clients In the PR ess
Take Our Word for It: Best of the Blog
Want to reach your on-the-go target audience?

Simplicity in your social ads is best.

The key to turning those boring mobile ads into #thumbstopping , like-worthy content is to include creative imagery and a short, but compelling, call to action.
What's Pressing at SSPR?
This summer, the entire SSPR team participated in communication boot camp every Friday afternoon, diving into the psychology of how we communicate in business.

Activity: Start counting (and then eliminating) how many "Ums" and "Likes" you use in your day-to-day speech.
Hint: It's harder than you think.