She Writes Press


Storytelling is the writer's superpower. But often, we feel far less adept when it comes to broadcasting the public story of our self and our idea. Whether we call it presence, platform, or public thought leadership, the need is the same: behind every successful author is a compelling idea to share--and the compulsion to be heard.

If you're ready to step into the spotlight and make your voice heard, join Deborah Siegel--author, blogger, essayist, TEDx speaker, coach, and She Writes co-founder--for a free live training on Tuesday, September 24 at 4 PM PT | 7 PM ET.

Free Webinar: "Thought Leadership for Writers!" with Deborah Siegel
When: Tuesday, September 24, 4 pm PST/7 pm EST

During this free webinar, you will learn:

  • why, in this age of the social author, nonfiction and fiction writers alike need to see themselves as disseminators of spreadable messages and sticky ideas.

  • what editors really mean when they say "platform," and why thought leadership is platform's best friend.

  • how to craft an authentic public identity by connecting story, self, and idea.

  • how to tell (and sell) the story of your expertise.

Let Deborah Siegel teach you how thought leadership can organically unfold--it will change the way you think about platform. 

Deborah Siegel

DEBORAH SIEGEL, PHD is an author, blogger, essayist, TEDx speaker, and coach who consults with individuals and organizations seeking to expand their thought leadership and bring their expertise public in fresh and newfangled ways. Visit her website at

And if you're interested in more extensive platform training, join Deborah (along with guest speakers Susan Cain and Christina Baker Kline) for a 3-week online seminar this October, where you'll learn:
  • ten things genuine (as in sincere!) thought leaders do.
  • the power of authenticity, generosity, and "test balloons" when building your path to presence.
  • how to decide which social media platforms work best for you.
  • how to work on multiple planks simultaneously--without losing sleep.
  • what your first, or next, step toward your Public Thought Leadership Action Plan might be.
  • why platform is a marathon, not a sprint.
  • how to break through your sense of social media overwhelm.
  • best practices from leading fiction and nonfiction writers who publicly and successfully interweave self, book, and idea.

CLASS 1 (Oct 1): Behind Every Successful Platform Is an Idea Worth Spreading

**Special Guest: Susan Cain, bestselling author of Quiet and renowned TED speaker

"Thought leadership," a term historically applied to innovators in business and now cavalierly applied to anyone with a Twitter account, has become an essential element of authorial platform building. But what does "thought leadership" mean, and what does it have to do with writing, and selling, a book? How can writers create authentic platforms that distill and spread the essence of their best self and their best ideas? We'll start the session by learning from a master: Susan Cain.

Optional assignment: Why Me (a 1-pager describing your platform)

CLASS 2 (Oct 8): What's My Platform? A Builder's Guide, Board-by-Board

The dictionary defines "platform" as follows: 1. Stage for performers or speakers. 2. Flat raised structure. 3. Particular policy of party seeking election. 4. Opportunity for doing something. In Class 2, we'll break it down, board-by-board, and discuss strategies for beginning or continuing our build.

Optional assignment: Thought Leadership Action Plan

CLASS 3 (Oct 15): Dos and Don'ts" Thought Leaders Made and Born

**Special Guest: Christina Baker Kline, bestselling author of Orphan Train and a myriad of other books

In Class 3, we'll take a tour through some of the most exciting current examples of author platforms and why they work. We'll look at those who use a book to build their brand/business, and those who use a brand/business to build their book. We'll end with targeted tips from another master, one who traverses fiction and nonfiction: Christina Baker Kline.

Optional assignment: Execute "Step One" of Your Action Plan

All WOW! Subscribers can register for this course (all three classes) at the discounted rate of just $75.