Communication Matters
MAY 2021
SpeakerChat with Alan Hoffler
How Do I Get My Audience To Remember?
Three Content Tips to Make You a Better Teacher
May the Fourth is National Star Wars Day . I always wondered how those fans made the connection -- no one in the Star Wars movies speaks with a lisp (May the Fourthce be with you?). But I digress.
May the Fourth is also National Weather Observers Day, National Orange Juice Day, Bird Day, and National Teacher Appreciation Day. There are lots of reasons I can get behind this last celebration. My first job, fresh out of college at the ripe old age of 22, was as a public high school teacher. It was the only job in my life I can say I was an abject failure at. Looking back, I lacked skill, personal awareness, and patience. I tried to make up for it with enthusiasm and old-fashioned work ethic. But I left after one year a beaten and broken man. There was no Year Two.
I’ve always appreciated the teachers I had who made an effort and a difference. As the years move on, I appreciate them more and more and remember lessons and tidbits from classrooms long ago. Sadly, many of my old instructors have passed on to a higher education.
My last reason to appreciate teachers is that my youngest child is graduating high school in a few weeks. I am grateful for the progress she has made and the teachers who invested long hours and emotion into my children.
But all teachers aren’t great (I certainly wasn’t). Probably the most egregious presumption that gets teachers (and presenters in any forum) into trouble is the assumption that good knowledge equates to good teaching. In the business world, we call those that know a lot SMEs (Subject Matter Experts). A graduate professor once taught me that the best person to teach a subject was probably the last person to have learned the material. If that is true, highly trained and experienced teachers/SMEs are the worst people to teach material. They know (and probably say) too much.
Here are three content tips that I’ve learned later in life that would have helped me dearly as a teacher three decades ago.
  1. Instead of starting with what you should (or shouldn’t) say, start with the audience. Ask yourself what they know, what they don’t know, why they haven’t learned it on their own, what obstacles stand in their way, and how they are most likely to learn and retain what’s important. If it took you years to learn what you know, create realistic objectives about what they should walk away with after an hour (or a day).
  2. Instead of taking everything you know and trying to fit it into a specified time, start with a central theme, build a simple structure, add supporting structure, and then add details only as time allows (see our blog on Find Your One Thing a few months ago). The order is critically important. Start with a little and build to a lot -- don’t start with a lot and try to make it fit into a little. The way to adjust for time is in the level of detail, not the speed you rush through the material.
  3. Visuals (PowerPoint) are not content. They are visual aids, designed to help your content get to the mind of your listeners easier or quicker. Create content -- everything you want to say -- before you create visuals.
The purpose of teaching is not to tell what you know. Rather, it’s to get others to know what you know. One of the first quotes I learned about teaching is applicable and worth remembering:
“If the learner hasn’t learned, then the teacher hasn’t taught.”
All your content should be driven around the purpose of what the audience will take away. As in all areas of communication, Rule #1 (it's not about you) is in full effect.
Communication matters. What are you saying?
MillsWyck Minute Podcast: One-Minute Speaking Tips
Topic: Reason to Listen
Make sure your audience knows why they are there before you dive into your content.
New Book Coming Soon: The Virtual Presenter
Alan is in the process of writing his next book, teaming up with noted keynoter Kevin Snyder in The Virtual Presenter. Motivated from the lessons learned in the past year, the book will give you all the insights into setup, equipment, skills, engagement, and marketing to excel at giving meetings and training sessions that once used to be entirely in-person. With practical checklists and specific recommendations you can implement immediately, The Virtual Presenter is a valuable resource for the professional who is forced (or chooses) to hold meetings, seminars, and speaking engagements online.
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Communication matters. What are YOU saying?
Alan Hoffler, Philorator (Teacher & Lover of Speaking)
(919) 386-9238 

Alan Hoffler is the Executive Director and Principal Trainer at MillsWyck Communications. He is a Trainer, Speaker, Author, and Coach who passionately moves others to effective and engaging communication.