Georgia Athletes Lead the Charge for Mental Health Awareness

Bijan Robinson, football player for Atlanta Falcons

Only one in four Georgia adults knows how to care for their mental health, but the state's biggest sports stars are changing that conversation.

The "Love, Your Mind" campaign unites athletes from eight Georgia sports organizations – including the Atlanta Braves, Atlanta Falcons, Atlanta Hawks, Atlanta Dream, Atlanta United, PGA TOUR, the University of Georgia and Clark Atlanta University - to normalize mental health conversations. Through new PSAs airing throughout Mental Health Awareness Month and beyond, these sports heroes share how prioritizing mental wellness helps them succeed on and off the field.

"By joining forces to champion mental health, these athletes are breaking down barriers and starting conversations that can truly change lives," says AMBFF Managing Director of Mental Health and Well-Being Beth Brown. The national campaign has already driven more than 1.6 million visits to mental health resources.

Explore free mental health resources >

Jordin Canada, basketball player for Atlanta Dream

How LiveWell49 is Transforming Mental Health in Rural Montana

In Park County, Montana, where suicide rates soar nearly three times the national average, LiveWell49 is creating hope through community connection.

Since 2017, LiveWell49 has evolved from a wellness coalition into a vital mental health lifeline. With Montana ranking among the highest in U.S. suicide rates for more than 40 years, the organization launched its Resilience Project to train community members to identify and assist those who may be at risk for suicide or experiencing a mental health crisis. The ripple effects are tangible: a local pastor transformed unused church space into a preschool and community sitting room, healthcare providers feel seen and supported and mobile crisis services reach those in need.

When Livingston's new Community Wellness Center opens its doors, LiveWell49 sees a powerful opportunity to expand its impact. In a state where harsh winters increase isolation, this indoor gathering space represents more than recreation—it embodies LiveWell49's vision where connection becomes the foundation of community resilience and healing.

Learn more >

How Motherhood Beyond Bars Keeps Families Together Against the Odds

Motherhood Beyond Bars Program Coordinator Danielle Edwards holding her baby. Danielle gave birth to her daughter in 2018 while she was serving a sentence for violating probation on a drug charge. Motherhood Beyond Bars advocated for her to get treatment rather than more prison time. Now, Danielle helps women across the state and their babies turn their lives around.

Each year, hundreds of pregnant women enter Georgia's prisons, facing immediate separation from their newborns—a trauma that impacts generations of families.

Motherhood Beyond Bars (MBB) is transforming this reality through alternatives to incarceration, successfully diverting 25% of pregnant women from Fulton County Jail into treatment programs where they can heal alongside their children. Since 2018, the organization's multi-generational approach supports mothers, infants and caregivers—often grandmothers—ensuring entire families have resources to thrive. Their certified peer specialists build authentic relationships that last, providing support that never ends.

As the only program of its kind nationwide, MBB is filling critical gaps that no other organization addresses. Their innovative approach creates pathways for families to stay together and for women to receive essential treatment, all while working to end the cycles of incarceration in families.

Learn more >

AMBFF In The News

• Blank Foundation Invests in Montana Grasslands, Landowners as Federal Dollars are Frozen, Billings Gazette

• Montana Initiative Tackles Mental Health Stigma in Farming Community, Montana Right Now

• Children's Museum of Atlanta Expands Access It! Program to Serve More Title I Schools and Underserved Communities, Metro Atlanta CEO

• Atlanta Humane Society Fetches $2.5 Million from Arthur M. Blank Family Foundation, WABE

• The Carter Center's New Campaign Shines Light on Mental Health, 11 Alive