Facebook Under Fire
Facebook is in the hot seat after the report of their involvement with Cambridge Analytica, a British data and consulting firm that worked with the Trump campaign. What is clear today, is that the firm mined data of an unprecedented number of Facebook users to help the campaign, who now feel their privacy rights have been violated. Facebook CEO, Mark Zuckerberg, ran full-page print ads in newspapers apologizing for breaking their trust. The old school move to appeal to a civilization gone digital hasn’t helped the company recover. Zuckerberg is set to testify to Congress on April 10th. 
Art Is Sometimes Funny
For the most part, museum ads range from mailers inviting members from the community to a new exhibit, to billboards placed to improve brand awareness. However, like conceptual art, a certain creative approach can provide opportunity to explore the meaning of interpretation, at least that’s the case for the Hammer Museum at UCLA. They went all out in their six-minute spot featuring A-list actors and comedians Will Ferrell and Joel McHale. To no one’s surprise, it’s pretty funny.

Heineken Goes Flat In Latest Ad
If it’s because brands are more attune to their messaging or our screens are glued to other types of news, it’s been awhile since a brand made headlines for running a tone deaf ad. Heineken’s latest campaign spotlights their award winning Heineken Light, but the word play is suspect, as Chance the Rapper points out. “Rooftop,” for the most part, is a fun spot where a bartender notices a woman with the wrong drink. He slides a Heineken Light across an unreasonable distance to her. The issue audiences are having a hard time swallowing? The several people of color the beer passes and the ending line “Sometimes Lighter Is Better.” The company has pulled the ad after online backlash.

Turner Breaks The Subscription Model
Best thing about TV? Sports. Worst thing about TV? Subscribing to sport channels to watch one team. Bleacher Report Live aims to change that. The Turner owned service will allow users to pay per game, instead of buying packages with channels users won't watch. Turner believes this model will be more appealing to Millennials, an audience that is hit or miss when it comes to subscribing to sport packages. Tech Crunch tells us the service will be available sometime this month.
Time To Put The Brakes On Driverless Cars?
That’s the question being debated between industry pundits and consumers after an Uber driverless car struck a pedestrian walking her bicycle across a highway in Tempe, Arizona. Governor Doug Ducey still supports self-driving vehicles in the state. But, the New York Times tells us Uber has declined to renew their testing permit in California. The safety features of this technology are currently under scrutiny and we’ll continue to cover it as stories develop. 
Snapchat Wins
April Fools
It’s not uncommon for a company to take advantage of a fun holiday like April Fools. Recode tells us Snapchat created a simple filter that looked similar to a Facebook user updating their profile picture. The joke? The text font uses Russian-like characters for the text. It even shows that a bot liked the user’s update.
Company newsletters are great for brand and product awareness. They act as a convenient catalogue of your new products, features, and updates. Best part? It's a universal piece. Meaning if the receiver is an infrequent customer or is actively buying, it still positions your products at the forefront and keeps you on the minds of both audiences.

Aside from its ability to reach multiple types of buyers, a newsletter can function on different budgets. Physical copies mailed and handed out to customers put your company’s products in their hands. Digital versions provide the same information, but can be a budget friendly option if a mailing list or postage is not feasible.

We've worked with Burbank City Federal Credit for years, and part of our relationship sees us creating and updating their newsletters. The most recent one we worked on was for Spring 2018 that mailed earlier this week. With many people getting their tax refunds, spring is a great time to focus on products that could help them prepare for their summer plans.


If you’re interested in getting your summer newsletter ready for a perfect drop date, we’re here to help! From the creative approach, copy, design, printing, and mailing, we handle as much or as little as you need!
Facebook has been extremely busy this year. An update in January saw the Facebook feed move away from brands, advertisers, and influencers, toward a more “friends and family” prioritized feed. The company has admitted to Russian interference with the 2016 Presidential Election, and now Facebook seems to have essentially sold millions of American and possibly UK citizens’ information to help out the Trump and Brexit campaigns. This move has seen many users leave the platform, along with companies and influencers as their organic reach has been decimated.

The question that keeps popping up from friends and colleagues basically asks what the future of Facebook looks like. Our response is simple, yet poses another question; what does your digital future look like?

"If liberty means anything at all, it means the right to tell people what they do not want to hear."
– George Orwell