Do you wish you could make more sales? Do you want to master your marketing plan? Then you won't want to miss out on this FREE training opportunity that will equip you in marketing! Seating is limited so sign up now to secure your spot! Also, check out our Financial Management class below!

Building a Marketing Strategy Within Your Reach

There is a sea of marketing ideas swirling around businesses and it can often be very confusing as to which ones are best for you to invest your marketing resources and have the most impact.
Workshop will cover:
  • Power of an effective marketing strategy
  • Identifying your primary customers and understanding their needs
  • Taking inventory of your marketing tactics and why they are or are not working for your business
  • 15 absolute, must-have marketing programs to compete in today's competitive market place
Instructor: Lani Lott, SBDC consultant.
For the last two decades Ms. Lani Lott has been assisting business owners with narrowing in and drafting a marketing strategy tailored to reach their PRIMARY customer base thus creating sales and driving profit.

Date: 6-26-18
Time: 5:30 pm-7:00 pm
Location: Frozen Gourmet Building 
Cost: Free

Additional Free upcoming workshops in Redding, CA
How to Start your Business

A brief introduction to entrepreneurship and the creation and development of new business ventures. Includes a high level overview of the critical success factors for entrepreneurs, including business structures, the development of the business plan, and permits and licensing procedures.

Instructor: Joe Rodola, SBDC Consultant

Date: 6-20-18
Time: 5:30-7:00 PM
  Cost:  Free

Financial Management Workshop

This workshop will better equip you in how to manage your business financials. 
Topics include:
  • Interpreting financial statements to better manage and understand your operations, cash flow, and profitability.
  • Identifying your cash flow cycle and how it impacts your business.
  • Learning how to calculate and use financial ratios to troubleshoot fiscal dangers and improve performance.
  • How to think critically when looking at pricing and costs.
  • Developing forecasts and budget techniques to improve profits. 
Instructor: Joe Rodola, SBDC consultant

Date: 7-26-18
Time: 5:30 pm-7:30 pm
Location: Frozen Gourmet Building 
Cost: Free

More classes coming soon. To stay up to date, go to our events page here.
  In addition to the workshops above we also provide FREE one-on-one consultation to assist local entrepreneurs in growing their business. This service is for current business owners as well as those who are looking to start a business. If you are interested in getting assistance with your business, give us a call at  (530) 222-8323 or visit our website at 

Job Opportunity
Want to join our team? 
We are now accepting applications for a certified  QuickBooks specialist to add to our team as a part-time Small Business Consultant. 
Please send your resume to emily@norcalsbdc.org
For a full job description please visit this  link.
Funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or HSU Sponsored Programs Foundation.
  Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Emily Christensen at 530.222.8323 or emily@norcalsbdc.org