Sharon K. Lewis, Business Coach

February 2025

Worried? You're not alone.

Are you worried? I sure am! Rising prices, potential supply chain challenges, an unpredictable economy—the list of things outside of our control can feel endless. But here's the key to easing worry: focus on what is within your control.

Worry can be paralyzing, but it doesn't have to be. Take action where it matters. Whether it's tackling a “to-do” list item, practicing the mantra “not my monkeys, not my circus,” (one of my favorites!) or carving out time for exercise, meditation, or a good hobby, these small steps can help you take back control. When in doubt, breathe deeply and prioritize.

Looking for more expert tips to reduce stress and stay productive? Read “7 Ways to Cut Your Stress and Boost Your Productivity” here. Interested in making sure your business is flexible? Check out our guide on “Preparing to Pivot” here.

Feeling ready to take action? Click on the links above to schedule an introductory phone call (15 minutes) or a complimentary business review (90 minutes). Take control and move forward!

Why Email Marketing Should Be Your Next Move

If there's one marketing action every small business owner needs to prioritize, it's email marketing. Why? Because it puts you in control. While platforms like social media are great for building visibility, they aren’t entirely yours. Algorithms change, reach fluctuates, and you have little control over who sees your posts. But email marketing? That’s your platform, and it’s one of the most effective marketing strategies you can implement.

Here's why email marketing works for small businesses:

1. Direct Access to Your Audience: Email allows you to connect with customers who already showed interest in your business. They’ve signed up, meaning they want to hear from you—giving you a direct line of communication.
2. Beyond Social Media Boundaries: Instead of relying solely on social media (where reach depends on algorithms), email marketing ensures your message lands right in the inbox of your audience. You control the conversation.
3. Scalable and Affordable: Whether you're sending to a list of 50 or 5,000, email marketing is cost-effective and easy to scale as your business grows.

Not sure how to get started? No problem! Check out our guide, How To Get Started With Email Marketing, for actionable advice and email marketing tips tailored for small business owners.

Revamp your small business marketing strategy today—start building your email list and take control of your outreach. It’s a simple, affordable, and powerful way to boost your marketing game.