March/April 2017
Patti Stern, Principal, PJ & Company 
Staging and Interior Decorating

This is the busiest "early spring" I have ever experienced. Since the beginning of January, we have staged 11 vacant and occupied homes. Not only is this good news for the economy, but sellers are recognizing in our part of the country the importance of how their home appears to today's sophisticated buyer. Investing in updating and staging homes for sale helps properties stand out from the competition and appeals to demanding buyers. Two of the homes that we staged (see story below) sold in record time -one the first weekend it went up for sale and sold over asking; and the other sold in less than 30 days and at 98% of the list price. 

While it seems counterproductive to spend any money on a home for sale, making those updates - painting, repairs, new carpeting or appliances - goes a long way with buyers. Over 60% of today's buyers in our region are Millenials - and they want move in condition. As part of the Baby Boomer generation, I could walk into a home and see through the orange shag carpet, brass fixtures, and vinyl kitchen flooring. All it takes is some paint, new carpet and changing out some hardware - right? Young professional buyers don't see it that way. They don't have the time or perhaps the budget to spend on painting, carpentry, new appliances, etc. And, if they see your home doesn't have what they want (remember, over 97% of buyers go online first to look at properties) they will find your neighbor's updated home around the corner.

At the end of the day, staging and updating (not renovating) will save you money in the long run. Think about all the carrying costs you will be paying if your property lags on the market. 

Some of the information below- including the feature article in the CT Post-  may help those of you thinking about getting your home ready for sale. Whether it is next month or two years from now, we like to say knowledge is power and the more you know the better position you will be in when you are ready to sell.

Here's to a wonderful spring!


Check out this recent CT Post feature article in the Sunday Arts & Style section with 
Patti's  "411 on the differences between staging a home and designing one."
Click here or below to view article: 


It's been a busy early spring season with lots of sellers on board to market their listings in the best light for buyers. The following collages showcase some of the most recent vacant and occupied properties staged by the PJ & Company team.  We are confident that buyers will be drawn to the warmth and inviting style we created for these properties.

Vacant Living Room & Eat In-Kitchen Area Staged By PJ & Company 
For t his  6,000 plus sq. ft colonial in Westport, our staging team created a home that
buyers can envision living in with beautiful grays, yellows, creams and reds paired with touches of silver.

Occupied Living Room & Girl's Bedroom Staged By PJ & Company 
We gave this 3,000 plus sq. ft contemporary colonial in Ellington, CT a facelift with a neutral
wall color and modern styling. Click for listing information and to contact realtor
Craig Grosso, 
Keller Williams - Greater Hartford.

Vacant Dining Room & Library Staged By PJ & Company 
For this vacant waterfront town home in New Haven, we enhanced the beautiful architectural features throughout with warm, modern furnishings and accents. Click on for listing and to contact realtor Cheri Paulsen, William Raveis in Cheshire.


While color trends may come and go, we continue to advise our clients that the perfect starting point for an instant boost to any space is a neutral foundation -- warm greys, taupes, and beiges. It not only brings a fresh, modern feel to a space, but when paired with on-trend hues in bright orange, coral, green, turquoise and silver accents, it  will set the scene for a relaxed, contemporary lifestyle. The following are some of our favorite examples of how neutrals can create a "wow" for any kind of room. 

Sherwin Williams paint colors shown above in clockwise order: 
Kitchen - Repose Grey, Family Room - Accessible Beige, 
Bathroom & Master Bedroom - Worldy Grey


Mix and match textures, patterns and materials -  Warm brass and gold finishes Marble  -  Bold, patterned tiles  -  Wall mounted sinks
Free standing tubs -  Unique storage solutions -  Eco-friendly features



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