This month's Marketing Mission, if you choose to accept it, is to identify and target your most potential customers. Find out what drives them to your business and then utilize that information to create specialized campaigns.

Any great marketing campaign starts with identifying your target audience. It is important to understand the motives of your customers. Find out who your customers are and what motivates them to purchase from you. Then apply this information to create targeted marketing missions.

Customers may purchase from you based on price, quality, location, atmosphere, and much more. Its important to understand these motives to create a targeted and efficient campaign.

How to use the knowledge of your target audience to your advantage.

Facebook and Google advertising can be used to create highly targeted marketing missions. These services offer the ability to target by age, gender, location, personal interests, and even the time of the day. Utilizing these tools to their full potential can lead to effective marketing.

Local Events help to create personal and meaningful connections that online advertising can not. Target events that are local or specific to your target audience for the best word of mouth.

Google Advertising: Great for Marketing Missions directed to customers who are searching for your service.

Social Media Advertising: Great for targeted Marketing Missions for customers to find/discover your service.

Events: Personal, highly targeted, and great for word of mouth. The right Promotional Product can leave a lasting effect.