Tips On Using Facebook For Business
In This Issue
The World of Facebook
Facebook For Business In Summerside
Fan Pages are Now Called Business Pages
Page, Group, Profile .. What's the Difference?
HubSpot E-Book - Using Facebook for Business
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Sweet Spot Marketing

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There is power in knowledge and our goal is to share information on a number of business development topics, specifically e-commerce, digital technology, mobile marketing, new and social media, and building successful online businesses through the use of innovative technologies.

In this Digital Technology Economy the use and consumption of new and social media is changing the way business is being done while changing our world for good.

~ Nancy Beth Guptill, Founder of Sweet Spot Marketing
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Greetings!NBG Pic

Today, I am sharing information on using Facebook for Business. There's a lot of hype out there and what I am seeing is companies just jumping on the bandwagon, without remembering Marketing 101 ... 'Strategy Before Tactics'.

When developing your Facebook for Business Marketing Strategy, you really need to take a good look at the business reasons for being there. If you already have a marketing plan, or business plan, with clearly defined goals and objectives, review these plans and ask yourself "How can I use Facebook to help me accomplish these goals".

Regardless of anything else, one goal should always be to generate highly qualified prospects that you can drive back to your website, with the ultimate goal of moving them through your marketing funnel to convert 'leads to new business'.

Yes, you do want to establish yourself as a trusted, reliable, 'go to source' within your industry, you also want to create community, build meaningful relationships, service customers, provide updates and information, set expectations of what it's like to do business with you, and allow your audience to experience the personality of your brand online.

The information I am sharing here is just a 'scratch' on the surface. If your business or organization requires guidance and training in setting up a Facebook Business Page, please call me so we can discuss your needs.

My Best,

NBG Signautre

Nancy Beth Guptill
Founder & President


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The World of Facebook

The World of Facebook

Facebook for Business
In Summerside


I have a wait list of 5 people in the Summerside area that would like to take my Facebook for Business workshop, before Christmas ... actually the request was to hold it before December 17th.

If you are interested in taking this program before the Christmas Holidays, and you want to learn how to Use Facebook For Business, please email me or call me immediately:

EMAIL: nancybeth@sweetspotmarketing.ca

PHONE: 902-724-3330

Fan Pages Are Now Called Business Pages or Facebook Pages

Facebook for Business

There's confusion out there over the new terminology Facebook uses to create pages for businesses.

At one time they were called "Fan Pages" and to join the page, Facebook had the 'Become a Fan' button. However, starting in April 2010, Facebook introduced the famous 'Like' button, and just around that time, the terminology of the page was switched to 'Business Page' or 'Facebook Page', it's no longer called a fan page. There is no difference between the two, they are actually the same thing.

Page, Group, Profile...
What's the Difference??

As the saying goes, a picture is worth a thousand words. The best way to present this information is through visual graphs, plus answering the most Frequently Asked Questions.

Page Group Profile

These questions are hyper-linked to answers found in Facebooks Help Centre:

1) What is the difference between a business account and a personal account?

2) How are Pages Different From Profiles?

3) What is a Facebook Page?

4) What is a Facebook Group?

Comparison of a Page vs Group vs Profile
Profile, Page, Group,

Comparison of a Page vs Group

Group Vs Page

HubSpot E-Book
Using Facebook for Business
HubSpot is one of my favorite New and Social Media resource websites. I came across their 'Facebook For Business' E-book and figure you may find it useful if you plan on using Facebook for Business.

Please note, this is a free E-book and it's ok to circulate it amongst your colleagues and friends.

Facebook For Business_EBook by HubSpot

I trust you enjoyed this E-News. If you or your company requires private one-on-one training and coaching on digital technology, new and social media, creativity or commercial innovation, we offer a host of training and education programs.

Please feel free to Connect with me any time at one of the coordinates below.

My Best,

Nancy Beth Guptill

Nancy Beth Guptill
Sweet Spot Marketing
Phone: 902-724-3330
Skype: sweet.spot.marketing

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Sweet Spot Marketing - In Tune In Time
Twitter/Facebook: SweetMarketing Phone: 902-724-3330
Skype: sweet.spot.marketing Email: nancybeth@sweetspotmarketing.ca