Spring and early summer are the perfect seasons for events and celebrations of all kinds. Fundraisers are in full swing — from formal galas to road races. Graduation and end-of-school festivities are just around the corner and dance and music studios are planning their annual recitals.
Big or small, how can you give your event that WOW factor?

Creating a brand for your event can help generate interest, encourage participation, and create a unique experience for attendees. You might be thinking … a brand? For an event? Yup… and you’re welcome. Now you know the secret ingredient for event success.

Event branding is the combination of elements — an event logo, colors, and fonts — that help communicate the vibe of your event. It makes it easier to generate recognition and excitement leading up to your event and helps create a memorable experience during the event itself.
The aesthetics of your event are increasingly important in our digitally-driven world — shorter attention spans and more competing messages mean that creating attractive visuals is necessary to capture attention. 

But it isn’t JUST about LOOKING pretty … humans are visual beings and we process visual information in the blink of an eye — so much more effectively than we process text. The bottom line is that you can capture more attention and boost engagement if your event has a compelling visual to help make a lasting impression.
How do you brand an event? 


Logo
This might sound intimidating but an event logo is just the artwork that you consistently use to represent the event.


Tagline
Think of how you would describe your event’s purpose in one sentence. Now cut that in half, workshop it a bit and voilà there you have it … your tagline.


Colors and fonts
Establish these elements and stick to them across mediums to create consistency and increase recognition.
Where will you use these elements? 
  • Event signage

  • Social Media promoting your event

  • Event Registration & Ticketing
  • Event website

  • Volunteer uniforms

  • Participant gifts 

  • Swag
Want to learn more?
Check out this article about event branding.
We can help you create an event logo, provide inspiration for unique event swag, and help your volunteers and attendees look amazing.
Package deals for schools and camps!
With the end of the school year and the beginning of summer in site, we've put together some great deals to make ordering custom t-shirts easy and affordable!
Spring & Summer Lookbook
Introducing some Spring/Summer 2022 trending colors — a needed dose of calm with a dash of free spirit and a side of adventure.
Looking for something specific? We can help!
1 Pine Street Ext.
2nd Floor - Bagshaw Buliding
Nashua, NH 03060
(603) 718-1100