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POS Partners,
You already know the story. One of your restaurant merchants told you a few years back they were going with Toast. You could hear in their voice they felt bad about it. The handheld, the Boston sales pitch, the shiny demo. You lost the deal.
Now that same merchant is on hold with a 1-800 number on a Friday night while their line builds up at the door.
It is time to go get them back.
Here is what Toast has done to the local payment professional:
- 180,000+ restaurant locations under their roof
- 20%+ of the U.S. restaurant POS market
- 9,500 new locations in a single quarter
- Grown 5x since their IPO
That is market share taken from people like us. People who actually knew the owner's name. People who showed up when the terminal went down.
The reason it kept happening was simple: Toast had the handheld, we did not. That excuse officially ends today.
The new Genius handheld just dropped. It is a true feature-for-feature competitor to Toast Go. Full tableside ordering, course firing, split checks, fire-to-kitchen, table mapping, back office, everything. The tech gap is closed.
What that means: the only thing left separating you from the merchant is the thing Toast will never have. You. The local relationship. The handshake. The Saturday night phone call that actually gets answered.
And we did not stop at parity. Our stack runs cash discounting, dual pricing, and surcharging natively. That is real money back in the merchant's pocket every month, which agents are already using to:
- Discount the POS hardware significantly
- Give the hardware away in exchange for processing
- Close bigger deals faster
Restaurant merchants are worth roughly 5x the residual value of your average non-restaurant merchant. Every win here is a long-term asset.
Your 90-day play:
- Pull the list of every restaurant you lost to Toast
- Pull every restaurant prospect you walked away from
- Book a demo with me and let's build your attack plan
[Book a Demo with Zach]
The merchants on that list already know what the Toast experience feels like. They are waiting for someone local to pick up the phone.
Zach Walls
MPIPOS Sales Lead
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