January 2019, Issue 3


WAV Group Newsletter
By David Gumpper

Notice how I did not say web analytics? A vast chasm exists between marketing, technology, and business in connecting the dots between what is the value of their efforts. A gap I have seen in digital strategies inside and outside of the real estate industry. Building a bridge across these disciplines requires insight on valuing ROI into a strategy and ensures consumers are given an experience appropriate for the brand.
By Kevin Hawkins

The real estate industry is undergoing a massive transition in leadership. Top executives who have run major real estate brokerages, Associations and MLSs for decades are heading for retirement. Moreover, at the beginning of any new year comes a flurry of new leadership announcements.
By Marilyn Wilson

I love it when CTO’s and technology leaders take pride in their work. They believe they can do anything and many times they are absolutely right!

A tech leader with a unique understanding of a company’s customer base coupled with the unique strengths of the organization is in a great position to create innovation that cannot be built by anybody else. 
By Victor Lund

Welcome to the New Year! Have you performed a PR audit? What does your brand say? The inspiration for this article came from the new Realtor.com ads. The language that Realtor.com is using is “The Home for Home Search.” My first reaction was why didn’t they use “Your Home for Home Search?” When a brand like Realtor.com comes up with a slogan for a multi-million dollar ad campaign, there is purpose behind word selection. I bet that they evaluated dozens of slogans, consumer tested dozens of slogans, and did a legal review on dozens of slogans.
By Marilyn Wilson

Happy New Year! At this time of year, we all have high hopes of making moves on the areas that we know to improve on. Many MLS organizations are worried they may be falling behind and putting themselves at risk of becoming obsolete.