Janette Fennell, President & Founder, 415-336-9279, [email protected]
Amber Rollins, Director, 913-732-2792, [email protected]
Sue Auriemma, 516-721-2664, [email protected]
National Heatstroke Prevention Day, July 31
2018 on track to be one of the deadliest years in US history for child hot car deaths
July 30, 2018 - Already this year  twenty-nine children  have died from heatstroke inside vehicles, putting the U.S. on track to be one of the deadliest years for child hot car deaths. National Heatstroke Prevention Day is a day dedicated to bringing awareness to the predictable and preventable tragedies of children and animals dying in hot cars.

"No one thinks a hot car tragedy can happen to them or their family and that is why these tragedies continue to happen," stated Janette Fennell, founder and president of, the leading national nonprofit child safety organization working solely to prevent injuries and deaths of children in and around motor vehicles. and their safety partners will post facts and  safety tips  throughout the day about how child vehicular heatstroke can be prevented. They are calling on the public and media outlets to join in to support this national effort.

Facebook, Twitter users and others can find photos, graphics and posts to share  here .

Sample social media posts:
  • Always check the back seat for baby! #lookbeforeyoulock #heatstrokekills
  • The difference between life or death is minutes in a hot car. #heatstrokekills #lookbeforeyoulock
  • Be prepared to save a baby in a hot car with a resqme tool… get it today at /resqme-tool/ #heatstrokekills #lookbeforeyoulock
  • See a child alone in a car? Get involved! Call 911 immediately. #heatstrokekills #lookbeforeyoulock urges parents to implement the "Look Before You Lock" safety checklist to keep their child safe from a hot car tragedy.

The checklist provides simple habits for parents to make sure this never happens to their family. offers several safety tools that every parent should have. 
The resqme ™ tool is available at’s online store. This safety tool features a window breaker and seat belt cutter and can be used to save your life or others in a number of emergency situations. The resqme ™ tool can be used to rescue a child or animal trapped inside a hot car or help you escape if trapped inside a vehicle after a crash.  If you become immersed under water in your vehicle with only seconds to escape, the resqme tool can quickly break a window so you can escape.
CellSlip , is also available from and blocks all cell signal while your cellphone is in the CellSlip so drivers are not tempted to use their cellphone while driving. Placing the CellSlip in the seat back pocket in front of a child’s car seat also serves as a reminder to ‘Look Before You Lock’ and check the back seat for baby on every trip.

For additional information, statistics and charts specific to National Heatstroke Prevention Day visit

Founded in 1996, is the only national nonprofit child safety organization dedicated solely to preventing injuries and deaths of children in and around vehicles. promotes awareness among parents, caregivers and the general public about the dangers to children, including backover and frontover incidents, underage driving and vehicular heatstroke. The organization works to prevent tragedies through data collection, education and public awareness, policy change and survivor advocacy.