April 15, 2019

Amber Rollins, , 913-732-2792
Janette Fennell, , 415-336-9279
Susan Auriemma,, 516-721-2664

Tomorrow is National Heatstroke Prevention Day
2018 the deadliest year in US history for child hot car deaths
April 15, 2019 - Following the deadliest year in history for child hot car deaths, is pushing for technology and education to help end these preventable tragedies. National Heatstroke Prevention Day is a day dedicated to bringing awareness to the predictable and preventable tragedies of children and animals dying in hot cars.

"No one thinks a hot car tragedy can happen to them or their family. That is why these deaths and injuries continue to happen and why technology is critical in helping to prevent these unthinkable and heartbreaking incidents," stated Janette Fennell, founder and president of, the leading national nonprofit child safety organization working solely to prevent injuries and deaths of children in and around motor vehicles. and their safety partners will post facts and  safety tips  throughout the day about how child vehicular heatstroke can be prevented. They are calling on the public and media outlets to join in to support this national effort.

Facebook, Twitter users and others can find photos, graphics and posts to share  here .
Sample social media posts:
  • Always check the back seat for baby! #lookbeforeyoulock #heatstrokekills
  • The difference between life or death is minutes in a hot car. #heatstrokekills #lookbeforeyoulock
  • Last year was the deadliest year in history for child hot car deaths. #heatstrokekills #lookbeforeyoulock
  • See a child alone in a car? Get involved! Call 911 immediately. #heatstrokekills #lookbeforeyoulock
  • Be prepared to save a baby in a hot car with a resqme tool… get it today at /resqme-tool/ #heatstrokekills #lookbeforeyoulock also urges parents to implement the " Look Before You Lock " safety checklist to keep their child safe from a hot car tragedy. The checklist provides simple habits for parents to make sure this never happens to their family. 
The resqme ™ tool is available at’s online store. This safety tool features a window breaker and seat belt cutter. The resqme ™ tool can be used to rescue a child or animal trapped in a hot car, help you escape if trapped in a vehicle after a crash or quickly break a window if you become immersed under water in your vehicle, in which you have only 60 seconds to escape before it’s too late.
For additional information, statistics and charts specific to National Heatstroke Prevention Day visit is a national nonprofit dedicated to saving the lives of young children and pets in and around vehicles. The organization is devoted to eliminating vehicle-related risks that were previously unrecognized through data collection, research and analysis, public education and awareness programs, policy change, product redesign and supporting families to channel their grief into positive change. These everyday incidents include being run over, hot car deaths, carbon monoxide poisoning, car theft with children/animals inside, falls, knocking cars into gear, drowning inside vehicle, underage drivers, power window strangulation, trunk entrapment, etc. For more information visit .