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February 28, 2018   
Issue: 39

Who or what is generally responsible for the failure of the majority of MLM companies?

To answer this question, it is best to look at the two phases of MLM companies: start up and maturity.

The new FTC Direct Selling Guidance  arrived in January, 2018. It built on the goodwill dialogue between the FTC and the direct selling industry that was ushered in by a well-received DSA presentation of acting Chairperson Maureen Ohlhausen in November, 2017.
To learn more watch the video with expert network marketing Attorney, Jeff Babener. Visit www.mlmlegal.com for more information about the MLM industry.
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Jeffrey Babener, Editor,
MLM News Global
Jeffrey A. Babener , of Portland, Oregon, www.mlmlegal.com , is the principal attorney in the law firm of Babener & Associates. He represents leading U.S. and foreign companies in the direct selling industry. He has been a key advisor to such companies as Avon, Amway, Herbalife, Discovery Toys, Nikken, Shaklee NuSkin, Excel, Usana, Fuller Brush, Cell Tech, Enagic, Sunrider, Melaleuca, Nerium International, etc. He is a frequent lecturer and has been interviewed on the industry, and published, in such publications as Money, Inc., Atlantic Monthly, Success, Entrepreneur, Kiplinger's Personal Finance, Home Office Computing, Business Start-Ups, Direct Selling News Magazine, and Money Maker's Monthly. He is editor of the industry publication, Direct Sales Legaline. Mr. Babener is also the author of the books; Tax Guide for MLM/Direct Selling Distributors, Network Marketer's Guide to Success, The MLM Corporate Handbook, Network Marketing: Window of Opportunity, and Network Marketing: What You Should Know (used as the college curriculum textbook at Utah Valley State course on network marketing). He is editor of one of most frequented network marketing educational websites,  www.mlmlegal.com  . He has served as Chair of more than 70 national conferences on starting and running the direct selling company. He serves on the Lawyers Council and Government Relations Committees of the Direct Selling Association (DSA), and he has served as General Counsel and on the board of the MLMIA (Multilevel Marketing International Association). He has lectured at major industry trade meetings and at such educational institutions as the Univ. of Illinois, University of Texas, University of Houston, etc. He is a graduate of the University of Southern California Law School where he served as an editor of the USC Law Review, followed by the appointment as a law clerk to Hon. David Williams, U.S. District Court for the Central District of California. 
A number of Babener & Associates client companies have been success stories over the last several decades, including several billion dollar and NYSE companies such as Avon, Herbalife, NuSkin, Usana.  
Mr. Babener has served as lead trial counsel for multiple cases on direct selling throughout the U.S. Further background material on direct selling will be found at the website,  www. mlmlegal .com.
Key MLM Resources
MLMLegal.com - The Best MLM Resource on the Web
www.sheffieldnet.com - The best from compensation plans to total MLM startup.
Multisoft / MarketPowerPro - www.multisoft.com - Affordable MLM Software, eCommerce, replicated sites & more.
www.trinitysoft.net - Trinity Software offers Firestorm®, its flagship Direct Selling Software Platform.
www.mlmattorney.com - The sister site to MLMLegal.com.  
www.mlmnewsglobal.com - Home of the MLM News Global E-Newsletter.  
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