This newsletter is designed to keep you up to date with the latest developments and provide  
you with useful information about the TopWine China Exhibition and Conference.

TopWine China 2016 Newsletter
Issue: 46             
3 / 2016
Master Classes
by James Halliday
As one of the founders of Brokenwood in the Lower Hunter Valley region of New South Wales, and thereafter founder of Coldstream Hills in the Yarra Valley, Victoria, James is an unmatched authority on every aspect of the wine industry, from the planting and pruning of vines through to the creation and marketing of the finished product. His winemaking has led him to sojourns in Bordeaux and Burgundy, and he is constantly in demand as a wine judge in Australia and overseas.

James has contributed to more than 56 books on wine since he began writing in 1979. His books have been translated into Japanese, French, German, Danish and Icelandic, and have been published in the UK, the US and Australia. He is also the author of James Halliday's Wine Atlas of Australia and The Australian Wine Encyclopedia.

The Master Classes by James Halliday will take place in Seminar Room 1, which is located in Exhibition Hall 1 of the China National Convention Centre in Beijing, where TopWine China 2016 will be held.

June 15  
3.30 - 5.00 pm  
Treasure Wine Estate - Wine Brand Marketing in China

June 16  
13.15 - 2.45 pm  
Kensington Wines, the Ambassador, introducing the Australia Wine Culture into the Chinese marketplace.

June 17  
13.15 - 2.45 pm  
Australian Victorian Wine Region with over 600 wineries.

Opportunities for Italian winemakers in China

According to the market intelligence group Wine Monitor, Italian exports to China increased by more than 20% over the course of 2015, and that number is expected to grow. Said Wine Monitor President Denis Pantini: "I'm sure Italian wines can enjoy a great success in China. As the Chinese learn more about wines they want to try different varieties, and Italy offers wines from unique varieties of grapes and territories."

Italian wineries can contact our Italian representative office
if they are interested to participate at TopWine China 2016:
Mediapoint & Communications S.r.l.

Tel.: +39 010 570 4948


Source: Wine Folly, Italy. (click image to enlarge)

Dynamic Environment

Participating at TopWine China is definitely one of the quickest and most cost-effective means of exploring or entering a market keen to invest.