"After sending out our new brochure and the announcement that the
TWC 2016 website is active, quite a few international wineries who have not exhibited at TWC before, contacted us and showed great interest for booking stand space. We are now following up on these and will try to make room for them all," Kenter explains.
TWC has a strong rate of resale at the exhibition. Therefore, most of the 'old' and 'new' wine countries and wineries the visitors expect to meet will be there again. "We always want a good mix of regular and new exhibitors. This is essential to create the meeting place we aim for, and benefits both our exhibitors and visitors," Kenter says.
Over a period of three days TopWine China provides a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new wines, to building and strengthening brand image, maintaining strategic customer relations and appointing new agents.