TopWine China 2016 Newsletter
Issue: 40       
12 / 2015
TWC 2016 - The Leading Wine Meeting Place in North China
Over 11.770 wine professionals attended the
No. 1 international wine exhibition in 2015

High interest in
TopWine China 2016


The exhibition area has been expanded with one entire hall in the CNCC in Beijing. This Hall 4 will be specially dedicated to the Beer and Spirits section of the business which is showing more and more interest in being part of the TopWine China event. "The interest in exhibiting has been good so far," says Tony Kenter, managing director of BV Industrial Promotions International from the Netherlands and co-organiser of the event.

"After sending out our
new brochure and the announcement that the TWC 2016 website is active, quite a few international wineries who have not exhibited at TWC before, contacted us and showed great interest for booking stand space. We are now following up on these and will try to make room for them all," Kenter explains.

TWC has a strong rate of resale at the exhibition. Therefore, most of the 'old' and 'new' wine countries and wineries the visitors expect to meet will be there again. "We always want a good mix of regular and new exhibitors. This is essential to create the meeting place we aim for, and benefits both our exhibitors and visitors," Kenter says.  
Why exhibit at
TopWine China 2016?

Over a period of three days TopWine China provides a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new wines, to building and strengthening brand image, maintaining strategic customer relations and appointing new agents.
Significant increase
of wine import
The total volume of imported bottled wine during the first 9 months of 2013, 2014 and 2015. Source of figures: Chinese customs. 

The figures offer more evidence that China's wine market has started to recover from overstocking and a government anti-austerity drive, with sales increasingly fuelled by a larger and younger consumer base looking for more affordable options.

Higher imports of French wines in the third quarter means the country is up by 36.1% in volume (126.8m litres) and 34% in value ($623m) during the first nine months of 2015.

Imports of Australian wine increased by 83.6% in value and 58.7% in volume, showing a greater ability to achieve higher average prices.

Australian wine has an average import price of $7.71 per litre in China, ahead of its nine closest competitors in the market (see above). Australia accounted for 14% of China's total wine import volume but 23% of the total value in the nine months.

But, France still dominates overall, accounting for 43% of China's wine imports in volume and 45% in value (see below).

Bottled Spanish wines overtook Chile to come third in imported volume, up by 53.8% year-on-year, though Spain suffered a 27.8% drop in average price. Spanish bottled wines were the cheapest ($2.07 per litre) among China's major sources of imported wines.

TopWine China 2016:

JUNE 15 - 17 

China National Convention Center (CNCC), Beijing