TopWine China 2016 Newsletter
Issue: 41        
1 / 2016
China wine import statistics in
November 2015

Import value registered a gain of 36.7% to US$178 million, up 28.7% from October.

According to a Wine Consumer Report released by GrandView the main reasons Chinese drink wine are its class-displaying function, believe in its health and cosmetology benefits, and its taste. Near half of the male drinkers attributed their wine consumption to class, while 65.7% of women to a belief of cosmetology benefits.

Female drinkers preferred their wine sweet, without too much acidity, softer and lighter.