Tourism Industry News & Resources | |
This partner communication exists to provide updates on Sonoma County Tourism’s programs and offerings, along with additional news and resources to support Sonoma County’s tourism and hospitality industry. | |
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As we embrace this upcoming holiday giving and gathering season, we at Sonoma County Tourism want to express our heartfelt thanks to you for being an integral part of all we do. Each and every day, we work to drive business into your doors. We know some days are busier than others, and some programs are more effective than others. Still, we continuously strive to find the messages and offers that compel visitation to Sonoma County. Your continued partnership has enabled us to inspire millions of travelers with unique and unforgettable experiences that can truly only be found in our destination. We will continue working with you to find additional opportunities to create and convey extraordinary reasons for visitors to choose Sonoma County.
Wishing you a joyful holiday season!
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Storm Impact Survey: Help Sonoma County Recover | |
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Did the recent storm impact your business? If your organization experienced physical damage (e.g., damaged equipment, flooded facilities) or economic hardship (e.g., revenue loss, temporary closure), please complete the Economic Development Collaborative’s Business Damage Assessment Survey.
Your input is vital in assessing the storm’s impact and determining if our region qualifies for financial assistance to support recovery efforts.
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Predictions 2025: Insights from Sonoma County's Visionaries | |
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As we approach 2025, we’re turning to YOU, our valued Sonoma County Tourism partners—the trailblazers and innovators who shape the region’s dynamic tourism landscape—for your insights into the future.
The coming year promises exciting changes, challenges, and opportunities, and your unique perspective is key to understanding the trends that will define our industry.
We invite you to share your forecasts for 2025 by reflecting on the following questions:
- What are likely the biggest stories relating to your industry in 2025?
- What trends will emerge in 2025?
- Which trends will ascend or gain greater traction in 2025?
- Which trends will fall out of favor in 2025?
- What is one prediction you have that others might find surprising?
Your responses may be featured in media stories highlighting industry leaders’ forecasts, showcasing Sonoma County as a hub for forward-thinking tourism. Please email your predictions by Tuesday, December 24, to publicrelations@sonomacounty.com or submit your answers online using the form below. We can’t wait to hear your vision for 2025!
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Recap: SCT Attends Signature Travel Network Conference | |
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From November 11–14, 2024, SCT participated in the Signature Travel Network Conference in Las Vegas, a premier event connecting travel advisors, suppliers, and industry leaders.
Percy Stevens, SCT's Director of Travel Trade, completed 108 appointments, highlighting Sonoma County’s offerings to a highly engaged audience of luxury-focused travel advisors. By sharing a booth with See Monterey, SCT doubled its leads, creating even more opportunities to attract high-value visitors to our region.
Key takeaways included trends toward luxury and independent properties, wellness travel, and local lifestyle itineraries, offering insights to help partners align with evolving traveler preferences.
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Stay in the Know: Subscribe to Our Vacation Rental Newsletter | |
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Keep your finger on the pulse of Sonoma County’s vacation rental industry with our quarterly newsletter. Packed with the latest research, marketing strategies, and essential updates, this resource is designed to help your business succeed in an ever-evolving market.
From actionable tips to trends shaping the short-term rental landscape, you’ll gain valuable insights to stay ahead of the curve. Join a thriving community of rental professionals dedicated to excellence and innovation. Subscribe today and ensure your vacation rental business flourishes in Sonoma County’s competitive market!
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Spread the Cheer This Holiday Season! | |
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Make your business stand out this holiday season by sharing your seasonal deals and special offers, from cozy escapes to luxury indulgences and everything in between. Email your promotions to publicrelations@sonomacounty.com, and we’ll feature them on our site and share them with media contacts to attract more holiday travelers to Sonoma County.
Want to showcase your festive side? Submit holiday-inspired photos that highlight the magic of the season at your business. Think charming decor, winter vineyard views, or unique holiday experiences. We’re looking for horizontally framed, high-quality images that capture the welcoming spirit of Sonoma County. Add your best shots to our digital asset library to inspire visitors.
Finally, let locals and travelers know you’re open during the season! Use SCT’s Hospitality Hub to tag your business as “Open on Christmas” and add relevant tags to ensure you’re featured on our popular holiday pages.
How to Tag Your Business
- Log into the Hospitality Hub
- Select Profile on the left sidebar
- Select Accounts
- Use the dropdown arrow to select Manage Amenities
- Find the “Holiday Openings” section
- Select the relevant tags, such as “Open on Thanksgiving” or “Open on Christmas Eve/Day”
- Save to appear on our holiday pages!
Questions? Please reach out to hospitalityhub@sonomacounty.com for support.
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Fairmont Sonoma Mission Inn & Spa Earns Green Key Eco-Rating Certification
Congratulations to Fairmont Sonoma Mission Inn & Spa on receiving the prestigious Green Key Eco-Rating Certification! This recognition highlights the property’s leadership in sustainability, environmental management, and corporate social responsibility.
The property has delivered measurable environmental results through comprehensive programs involving management, staff, guests, and the community, setting a high standard for the hospitality industry.
This achievement reinforces Sonoma County's commitment to environmental stewardship. Well done to the entire team! Please visit Green Key Global to learn more.
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Planning is underway for the next Restaurant Week, and we want your input to make it better than ever!
We’re contacting past participants to help shape the event, including selecting the best dates, pricing options, and exciting new features.
Please take a moment to share your thoughts by completing our quick Restaurant Week Survey. Your feedback is invaluable, and spreading the word about this survey within your networks would help craft an event that benefits the entire community. Feel free to reach out with any questions. We can’t wait to celebrate another delicious Sonoma County Restaurant Week with you!
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Download & share the Sonoma County App | Follow us on social @SonomaCounty | | | | |
