This partner communication exists to provide timely information on Sonoma County’s tourism and hospitality industry, along with resources to help partners navigate through the COVID-19 crisis and beyond.
November 10, 2020
The results of the elections on the local and national levels provided interesting insights into the mood of the nation and our own county. Tourism has always been a non-partisan industry, supported by both sides of the aisle. The one aspect of the national election that is of interest to us, is the impact the country’s leadership has on America’s brand. We’ve seen it in administrations in the past that when foreign relations are strained so too is the perception of the country’s brand. This manifests itself in a number of ways, but from a tourism standpoint, it really does keep people from visiting. With the enormous growth in tourism-related infrastructure, visa processing and flight schedules, we are poised to see great gains in international visitation. This, of course, depends on getting the COVID-19 vaccine, and our tourism businesses back up and running. While there’s much still to do to get past the impacts of the pandemic, there is cause for great optimism.
Claudia Vecchio
President and CEO
Sonoma County Tourism
Bay Area Counties Issue Recommendations for Safer Holidays

The Sonoma County Department of Health Services, in conjunction with neighboring counties, issued joint recommendations yesterday to protect residents this holiday season. The recommendations cover meetings and travel and include recommended measures to reduce risk.

You can read the full announcement on the County of Sonoma website here
U.S. Travel Congratulates President-elect Biden

U.S. Travel Association President and CEO Roger Dow recently issued a statement on President-elect Biden's victory. In his statement, Dow communicates the U.S. Travel Association’s commitment to working with the Biden administration and both chambers of Congress to achieve policy goals that revive our economy and bring our country together.

You can read the full statement here
Sonoma Magazine Partnership
Sonoma County Tourism and Sonoma Magazine have entered into an agreement that will see eight pieces of Sonoma Magazine content published on each month. The first example of this exciting new partnership can be viewed on the Sonoma County Now section of our website here.

Sonoma Magazine keeps readers on the pulse of the restaurants, wineries, arts, entertainment, culture, and style that make Sonoma County a destination. Sonoma County Tourism is thrilled to be able to highlight to prospective visitors the very best that Sonoma County has to offer through this award-winning periodical. 
Tourism Cares “Thank Our Heroes” Campaign
Sonoma County Tourism recently announced a new Tourism Cares effort, in partnership with CVNL, to write thank you cards to local firefighters. Cards can be picked up at the Sonoma County Tourism office, by appointment, this Friday (11/13).

Learn more and register here
In case you missed it: Photography 101 Partner Education Session
Sonoma County Tourism held its virtual Photography 101 partner education session last week. If you were unable to attend, or would like to review the information, you may download the PowerPoint presentation here and access a recording of the session through our partner extranet here

If you have forgotten your password to the partner extranet, or do not have an account with us, please contact Katja West, Marketing Data & Systems Specialist, at You can also find guides and tutorials to the partner extranet at
Sonoma County Article Earns Journalist Top Honors
Sonoma County Tourism extends its congratulations to travel writer Barbara Steinberg, who was recently recognized in the Outdoor Writers Association of California (OWAC) Excellence in Craft Awards for articles which appeared in the Mountain Democrat: winning first and second place, respectively, for California Rambling: Sonoma Spring Days and California Rambling: California’s Laughing Waters in the Best OWAC Conference-related Work category.

Barbara is a regular visitor to our area, and we’re delighted to see her recognized for her coverage of our destination.
Sonoma County Tourism has a Coronavirus Partner Toolkit regularly updated here.

The Sonoma County Economic Development Board has compiled a comprehensive list of local, state, and government resources (including financing options) for businesses at their SoCo Launch website here.
Get tested and help Sonoma County eliminate the coronavirus. Broad COVID-19 viral testing is now available. Learn more here.

The County of Sonoma’s SoCo Emergency webpage offers COVID-19 resources, support, and information.