TOURISM INDUSTRY NEWS & RESOURCES |
|
This partner communication exists to provide timely information on Sonoma County’s tourism and hospitality industry, along with resources to help partners navigate through the COVID-19 crisis and beyond. |
|
As we continue down the road to recovery, we are pleased to launch a reimagined way for our industry to learn more about Sonoma County and help enhance the visitor experience. The Accredited Hospitality Professional program is designed to provide robust insights into what makes Sonoma County so unique and trainings to create the highest level of customer experience possible. We felt it was time to develop a truly Sonoma County customized program that allows us to convey our own messages, provide a robust technology interface and make it our own! Great thanks to Tracy Koch for her work to develop the approach and programming, all who participated in the focus groups to help us understand the needs of our industry, and our curriculum subject matter experts and instructors who will provide the training courses. We welcome all to participate! More information and links to various program components are included below.
Thank you for all you’re doing to welcome visitors back to Sonoma County!
|
|
Claudia Vecchio
President and CEO
Sonoma County Tourism
707-522-5804
|
|
AHP Program
Last week, Sonoma County Tourism announced the launch of its Sonoma County Accredited Hospitality Professional program. This educational initiative was designed to provide the local hospitality workforce with a comprehensive curriculum based on foundational elements unique to our destination.
Once accredited, members will have access to exclusive educational and networking opportunities as well as supplementary courses to provide additional tools for professional development.
|
|
SCT Data Dashboard
As announced in our previous Performance & Insights communication, Sonoma County Tourism’s new public data dashboard is now available on the statistics page of our website. The dashboard, generated by Tourism Economics, pulls data from STR, AirDNA, and the Charles M. Schulz Sonoma County Airport.
|
|
Sonoma County Visitors Map
Just in time for the summer season, the new and improved Sonoma County Visitors Map is here! The latest edition comes in a new visitor-friendly size, with an updated layout and content inclusions. Features include winery locations throughout Sonoma County, travel tips, the Travel Kindly Pledge, and QR codes linking to engaging content on sonomacounty.com.
Consumers can request a copy through sonomacounty.com, and partners can place an order (450 maps per box) through Sonoma County Tourism’s Hospitality Hub.
|
|
Spirit of Sonoma County Awards
|
|
In addition to hosting a number of forums to address the needs of the tourism and hospitality industry, Senator McGuire authored SB 285 - Tourism Recovery Act. This bill aims to provide $45 million in funding for Visit California to mount a recovery campaign designed to bolster economies of communities and cities across the state.
Mike McGuire’s tireless energy, unflappable integrity and creative approach to problem solving have made him a tremendous asset to this area and to the state of California. This year, his commitment to helping businesses of all sizes, but most especially small business and those that operate within the tourism and hospitality industry, has helped countless to better navigate the CARES Act funding and the other resources available.
We are so proud that Senator McGuire is from Sonoma County and is such a tremendous champion for the tourism and hospitality industry.
To learn more about all of this year’s honorees and their commitment to Sonoma County, click here.
|
|
Posting Job Openings on Sonoma County Connections
|
|
Through Sonoma County Connections, people can find internship and career opportunities available throughout Sonoma County. The site allows employers to post job or internship openings, and job seekers to create professional profiles so prospective employers can find qualified candidates.
Sonoma County Connections is going to be used by Job Link staff to assist those on unemployment in finding appropriate jobs.
To post your open positions to Sonoma County Connections, click here.
|
|
Radio Campaign for Responsible Travel
|
|
Over the Memorial Day weekend, and in the days leading up to it, Sonoma County Tourism ran radio advertising in the Sacramento and Bay Area markets—in both English and Spanish—encouraging responsible visitation along the Russian River and Sonoma Coast.
Sonoma County Regional Parks, in turn, ran radio spots on local stations with similar messaging. Both organizations will continue to broadcast this message throughout the summer, with Sonoma County Tourism targeting Independence and Labor Day weekends.
The radio campaign is part of a broader partnership between Sonoma County Tourism and Sonoma County Regional Parks, working with the Leave No Trace Center for Outdoor Ethics on a set of seven Sonoma County tailored principles for visiting the outdoors with minimum impact.
We look forward to revealing the Sonoma County Leave No Trace Seven Principles in the coming weeks.
|
|
Fire Season Toolkit
As we enter warmer temperatures, Sonoma County Tourism would like to remind partners of our Fire Season Toolkit on sonomacounty.com. The toolkit contains fire message points, utility information, travel safety resources, and a customizable Crisis Management Blueprint for businesses.
|
|
|
|
|
|
|
