TOURISM INDUSTRY NEWS & RESOURCES |
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This partner communication exists to provide timely information on Sonoma County’s tourism and hospitality industry, along with resources to help partners navigate through the COVID-19 crisis and beyond. |
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Great thanks to everyone who completed the partner survey. We know this was a comprehensive set of questions, but your answers help to illuminate our path forward. We’ll provide an overview of that path during tomorrow’s all-industry call. We hope you’ll be able to join us as we look at the most recent consumer sentiment, our upcoming marketing campaign including opportunities for business inclusion and efforts to bring groups back into the destination. We also look inward at resident sentiment and a focus on finding the “right visitor” who will help us protect and preserve Sonoma County. We look forward to working with you all to create a safe, warm and purpose-driven welcome when the time is right. More insights tomorrow! |
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Claudia Vecchio
President and CEO
Sonoma County Tourism
707-522-5804
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Power of “RE” Industry Town Hall
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As Sonoma County looks to rebuild its economy, Sonoma County Tourism (SCT) is working to create business-building programs and initiatives designed to bring travelers back to the destination and re-energize local small businesses and tourism-facing properties. The recovery plan will be outlined during the “Power of RE” virtual town hall, held via Zoom, tomorrow, Wed. Feb. 24 at 9 a.m. (PST).
During the virtual meeting, SCT will introduce critical initiatives including a new recovery campaign designed to appeal to overnight visitors, a co-operative marketing program that enables partners to reach potential customers, as well as a host of new advertising options available on SCT’s marketing channels.
The meeting also will provide the latest consumer sentiment trends, group and meeting planner insights and steps being taken to reengage the community in conversations around the value of tourism. Woven throughout the meeting will be insights into the organization’s commitment to sustainable and responsible tourism. Register here.
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SCT 2021 Advertising Opportunities
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Integrated marketing opportunities are now available across our Visitor Inspiration Guide, Wedding Guide, printed map, website and email programs. These affordable programs offer new ways to reach highly qualified potential visitors across all of Sonoma County Tourism's marketing channels.
Find full details about these exciting opportunities here.
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Tasting Room Space Available at Bacchus Landing
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Bacchus Landing, a new property featuring five tasting rooms, a food market, an event center, and multiple outdoor spaces, is looking to connect with Sonoma County wineries searching for a tasting room near the Healdsburg Plaza (with a more affordable cost per square foot solution).
Click here to view a brochure with details on what Bacchus Landing has to offer.
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There’s Still Time to Help Fight Food Insecurity with REFB
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We still have slots available to volunteer on March 4, 2021 for our Tourism Cares event benefiting the Redwood Empire Food Bank. Food insecurity has long been a year-round struggle, but the economic fallout from the coronavirus has created a need unlike anything in recent memory.
Whether donating time, food, or money, any form of help can make a world of difference for the thousands of vulnerable children, seniors, and adults requiring fresh food, groceries, and meals in Sonoma County. Please click here to learn more about how you can help.
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2021 Outlook Forum Content Library
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Visit California is kindly making its 2021 Outlook Forum available to stream on demand (for free!) through March 31. Whether you’d like to learn how to cultivate sustainable tourism experiences, hear destination leaders discuss improving emergency preparedness, or simply enjoy a fireside chat with Kevin Costner, the entire library of content is yours to experience here.
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Sonoma County Restaurant Week Reminder
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It’s Sonoma County Restaurant Week, so let’s support our fellow hospitality workers by dining out. The socorestaurantweek.org website makes it convenient to order take out, look for outdoor dining options, order cocktails, beer, or wine to go, and purchase gift cards for future excursions. Also, be sure to check out special offers from select restaurants only available through February 28!
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Sonoma County Tourism has a Coronavirus Partner Toolkit regularly updated here.
The Sonoma County Economic Development Board has compiled a comprehensive list of local, state, and government resources (including financing options) for businesses at their SoCo Launch website here.
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Get tested and help Sonoma County eliminate the coronavirus. Broad COVID-19 viral testing is now available. Learn more here.
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