TOURISM INDUSTRY NEWS & RESOURCES |
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This partner communication exists to provide updates on Sonoma County Tourism’s programs and offerings, along with additional news and resources to support Sonoma County’s tourism and hospitality industry. |
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We’ve been touting it for a long while, but the newly launched Sonoma County “Life opens Up” app (available on both IOS and Android app stores) is an ideal way for both visitors and locals to experience the best Sonoma County has to offer. Through options to See and Do, Eat and Drink, Outdoors, Experiences, Events and Places to Stay, all categorized by city, users can find a wealth of opportunities for enjoying the region. But, that’s just the start of the great features. Users can set up their own plans or itineraries that help ensure the activities are customized. The itinerary can then be shared, enabling friends and family to help curate the plan.
Real app users can also complete Goals. Here users can enable auto check-ins, gain badges for various activities such as the 3 Day Wine Tasting Streak, Park Enthusiast, and Relax and Renew. It’s an incredible app that provides not only an enormous amount of information, but amplifies loyalty through the ways people can interact with the programs. I’d encourage all partners to ensure their property is included in the app offerings. The app is getting fantastic usage and will soon be one of the top marketing channels for all things Sonoma County. Check it out!
Thanks!
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Claudia Vecchio
President and CEO
Sonoma County Tourism
707-522-5804
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Sonoma County Tourism has put the power of travel into visitor’s hands by introducing a new comprehensive, highly interactive, and user friendly visitor experience mobile app.
The new application showcases Sonoma County while creating an engaging and intuitive way for visitors to research, plan, and experience their visit to the destination. The app even empowers users to work towards goals and challenges to unlock status badges and rewards.
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Workforce Development Survey 2023
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Please take a few minutes to complete the 2023 Sonoma County Workforce Development Survey (WDS). The survey is sponsored by the Sonoma County Economic Development Board and Workforce Investment Board.
The WDS is intended to gain an insight and understanding of the training needs that will be required for the incoming workforce over the next few years. The data gathered by the survey will help local development and workforce boards in collaborating their efforts with other agencies and organizations to help build a foundation to upskill the Sonoma County community through the consideration of the results.
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Sonoma County Tourism (SCT) has a new way of sharing photos and videos through MediaValet.
This new “digital asset management” platform allows users the ability to search SCT's photo and video b-roll libraries for beautiful Sonoma County imagery that you can use in your own promotional materials. This new service replaces our previous platform (SmugMug), which is no longer active.
Registration Information:
- SCT partners can register for MediaValet by clicking the registration button below.
- Once registered, an SCT MediaValet Administrator will review and approve your account access. Please allow up to 24 hours for account approval. If you register for an account on a weekend or holiday, your account registration will be reviewed and processed on the next business day.
*Please note that images and videos may have certain credit and usage requirements, which are listed, per asset. Terms and Conditions are also spelled out on MediaValet.
For further questions or inquiries, please contact Project and Design Specialist, Kate Davis, at [email protected].
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As a tactic to increase length of stays and midweek business during our November- April campaign period, we are asking our lodging partners to participate in our annual Extended Stay Promotion. Your property can construct your own terms and conditions, including blackout dates, restrictions, and how you want to structure the deal. We will link over to your preferred booking site to drive direct, non-commission bookings.
Sonoma County Tourism has created a special landing page on sonomacounty.com to feature each participating property with a picture, brief copy, and link to your preferred booking site. To promote this, SCT will also leverage social media, public relations, and paid media (advertising) to drive traffic back to the landing page.
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While the past several weeks of the new year have been rainy, it has not dampened enthusiasm about travel to our destination. Fortunately, Sonoma County is getting interest from journalists eager to learn more about what’s new in 2023, business milestones, anniversary promotions, wellness, sustainability, and responsible travel experiences.
Sonoma County Tourism’s public relations efforts can help elevate the visibility of your business. Chances are higher when you host local, regional, or national travel and lifestyle journalists and influencers. Our public relations team invite you to send them any offers they can pitch to media. It’s easy to add your special offer to our Media Handbook.
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Download and share the Sonoma County App |
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