TOURISM INDUSTRY NEWS & RESOURCES
This partner communication exists to provide updates on Sonoma County Tourism’s programs and offerings, along with additional news and resources to support Sonoma County’s tourism and hospitality industry.
March 7, 2023
The Spring/Summer digital guide has arrived and is now available for guests coming to Sonoma County to plan a truly customized and memorable visit. SCT moved from a print guide to a digital one during the pandemic and we’ve been delighted with the level of engagement for the piece. Huge congratulations to Jamie Trump, SCT’s Content and Social Media Manager for her work on this guide and to all our partners who support its creation through advertising and editorial partnerships.

The guide features snapshots into many of Sonoma County’s wonderful towns with a highlight on Petaluma. We introduce readers to Tucker Taylor, one of the area’s most accomplished makers, and feature a few “made in Sonoma County” products. The guide is designed to be an inspiration for visitors and locals alike. If you haven’t yet perused the e-book, visit the Visitors Guide & Maps page of SonomaCounty.com. 






Claudia Vecchio
President and CEO
Sonoma County Tourism
707-522-5804
Awards Dinner Tickets Now Available
Nominations are in and Sonoma County Tourism is delighted to announce the 2023 Stars of the Industry Awards will take place Tuesday, May 9th at 5pm at the Hyatt Regency Sonoma Wine Country. Here we will enjoy food and networking as we reveal this year's award winners.

We look forward to a lively celebration honoring the best and brightest in the tourism and hospitality industry.

5pm - 6pm: Reception
6pm - 8pm: Dinner & Awards
Location: Hyatt Regency Sonoma Wine Country.170 Railroad St. Santa Rosa CA, 95401
Pause & Effect Enrollment
Sonoma County Tourism's Pause & Effect Campaign is designed to help inspire visitors to travel more mindfully in Sonoma County. We are calling upon our partners to join us in encouraging responsible travel by enrolling in this campaign.

Sonoma County creates experiences meant to be savored and empower our visitors to play in a way that celebrates the majesty of our surroundings, honors our people and our past, and preserves and protects this special place for generations to come.

As part of your enrollment, SCT will be mailing you a FREE Pause & Effect window cling to display at your business.
SCT Takes Home Hardware
On February 23rd Sonoma County Tourism was recognized for industry-leading programs and creative strategies by Hospitality Sales and Marketing Association International (HSMAI).

Awards received:

  • GOLD: PR/Communications: Reawakening the Spirit of Travel in Sonoma County “Life Opens Up”
  • GOLD: Digital: “Life Opens Up” in Sonoma County
  • GOLD: Integrated Campaign – B2C: “Life Opens Up” in Sonoma County
  • PR Feature Placement: “Life Opens Up” in Sonoma County Good Morning America, Travel + Leisure Spotlight

In addition to these awards, SCT’s Vice President of Marketing and Communications, Todd O'Leary was recognized as a “Top 25 Extraordinary Mind.” Selected by a panel of 25 senior industry executives, the “Top 25” is HSMAI’s annual hot list that celebrates the sales, marketing, revenue optimization and distribution leaders, and innovators in the industry.
Native Grasslands Planting Event
Sonoma County Tourism Cares is delighted to partner with Conservation Works on a native grasslands planting event at Paradise Ridge Winery on Friday, March 17 from 10am-noon. We invite our hospitality partners to join us as we plant native grasses (which helps prevent soil erosion and even assists in carbon sequestration) and milkweed (an important food source for the threatened monarch butterfly).

Those who join us will get to hear from experts at Conservation Works about the value of native plants and learn about its important role in the preservation of our ecosystem.
Volunteers will meet in front of the Paradise Ridge Winery tasting room at 4545 Thomas Lake Harris Drive, Santa Rosa, CA, 95403. Volunteers are encouraged to bring a water bottle and wear sun-protective clothing, hat, and comfortable close-toed shoes. Work tools and gloves will be provided by Conservation Works. 

For more information contact Devin McConnell at [email protected]. 
Explore the Mobile App
Sonoma County Tourism has put the power of travel into visitor’s hands by introducing a new comprehensive, highly interactive, and user friendly visitor experience mobile app.

The new application showcases Sonoma County while creating an engaging and intuitive way for visitors to research, plan, and experience their visit to the destination. The app even empowers users to work towards goals and challenges to unlock status badges and rewards.

Download the free Sonoma County App now on Google Play or in the Apple App Store. For more information visit the Sonoma County App page on the SCT website. Start discovering Sonoma County like never before!
Download and share the Sonoma County App
Sonoma County Tourism | sonomacounty.com