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Travel Trends
Hilton identifies fiver travel trends shaping 2027 demand, Hotel Management Online
Hilton's 2027 Trends Report highlights a shift toward personal growth, flexibility and more meaningful travel experiences. Travelers are increasingly prioritizing personalized experiences over the pursuit of a "perfect" trip, while shorter, more frequent getaways are providing greater flexibility in how and when people travel. The report also points to travel as a catalyst for self-discovery and a growing approach to wellness that combines technology with time spent in nature. Even as digital tools continue to evolve, travelers are placing value on human expertise and personal connection throughout the travel experience.
62 Types of Tourism: How Shifting Travel Motivations Are Reshaping The Industry, Forbes
Travel continues to become more specialized as travelers seek experiences that reflect their individual interests, values and motivations. More than 60 types of tourism have emerged across categories ranging from wellness and culinary travel to adventure, technology and lifestyle-focused experiences. This diversification reflects changing social values, new technologies and an increasing desire for personalized trips that align with different interests and stages of life. As travel motivations become more varied, destinations have new opportunities to connect with visitors through experiences tailored to specific passions and interests.
The New Travel Trend That’s All About Reliving Your Childhood, Vice News
Travelers are showing growing interest in "throwback trips," revisiting destinations from their childhood or finally taking the kinds of adventures they dreamed about when they were younger. Rather than simply choosing destinations based on what's new or trending, these travelers are looking to recreate meaningful memories and reconnect with places that hold personal significance. Nostalgia can influence everything from the destinations travelers choose to the activities they seek once they arrive. The trend illustrates how emotional connections and personal memories are becoming another important motivation for travel.
New Research Shows Travelers Want Human Expertise, Despite Rise in AI Use, Travel Market Report
Travelers continue to value human expertise in trip planning even as artificial intelligence tools become more widely available. Nearly 80% of North American travelers surveyed by Explore Worldwide said they would rather book trips created by experts with firsthand destination experience. Respondents raised concerns about the accuracy, personalization and sometimes generic nature of AI-generated recommendations, with preferences for human expertise especially pronounced among older travelers. The findings suggest that firsthand knowledge and trusted recommendations remain important parts of the travel-planning process, even as travelers increasingly use technology for inspiration and research.
Airbnb Announces ‘Farm to Stay’ Grant Program to Promote Farmer-Led Tourism, Oklahoma Farm Report
Airbnb and American Farmland Trust have launched the Farm to Stay Grant Program, offering grants of up to $10,000 to help farmers and ranchers develop agritourism experiences. The initiative is designed to help agricultural operators diversify their income by welcoming overnight guests and creating experiences that connect travelers more closely with farms, ranches and rural communities. U.S. farm stays on Airbnb generated nearly $120 million in 2025, highlighting growing traveler interest in agricultural and rural tourism. The program reflects broader demand for immersive experiences that allow visitors to connect with local communities and gain a deeper understanding of the places they visit.
78% of Families Would Pay More for Accessible Travel, Travel Agent Central
Accessibility is becoming an increasingly important consideration for families planning multigenerational trips. According to Fora's inaugural accessible travel report, 55% of multigenerational families indicated a need for accessibility accommodations, while 78% said they are willing to spend more to ensure those needs are met. The report also found that 67% of travel advisors have booked trips for clients with accessibility requirements. For tourism businesses, these findings underscore the importance of considering accessibility throughout the visitor experience, from accommodations and transportation to activities and amenities, particularly as families increasingly travel together across generations.
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