This week’s traveler sentiment update by Destination Analysts shows that, despite increases in virus-related personal concerns, American travelers are increasingly willing to travel; 57.8% are “ready to travel” now, which represents the highest percentage since March.
What is important to travelers right now? We have seen time and again from these research reports, that health and safety protocols from all hospitality businesses are critical in attracting travelers to the destination.
This week’s survey shows a widespread acceptance and desire for face masks in any kind of advertising or marketing communication by destinations and hospitality businesses. Today’s traveler focus group by Destination Analysts even revealed that travelers will judge a destination’s safety and suitability as a vacation spot for their family by advertising images. Marketing images used in advertising, on social media, in e-newsletters and on websites now need to include people enjoying activities while wearing masks.
As we can see from the airline industry, restarting air travel was only possible these past months with strict, no-excuse mask-wearing and other safety protocols. Requiring a COVID-test at airports prior to flying will be the next important step in restoring confidence in air travel. Let’s show our visitors, that mask-wearing is common practice throughout all travel touchpoints in Sonoma County!