This week, Destination Analysts are seeing a big step towards a more positive travel sentiment among American travelers following reopening news of hotels and attractions in some parts of the country. As we noted last week, decreasing uncertainty and communicating safety measures around travel is key to attracting travelers back, and this is the biggest priority for travel brands now. Likewise, we are seeing that more travelers are revisiting summer months as early as June and July for getting back to travel. In fact, upcoming travel plans for all remaining months of 2020 have increased markedly over last week.
Highest travel volume is currently expected for September, October and August, but this can also move up further depending on how quickly we see the rest of the country opening to tourism again. 44% of
American travelers expect to travel in fall, up from 35% last week. While 43% of travelers still agree that road trips will be their preferred trip style in the upcoming months, this numbers seems to have peaked and is now slightly decreasing in favor of air travel picking back up again, too. This indicates that travelers are getting more comfortable flying again soon.