Although all paid media has been paused since mid-March, we have seen a week over week increase in traffic and travel planning activity on the
website lately. The week of June 5-11 marks a 35% week over week increase in total traffic and we also see organic search up by 34% over last week.
Guide orders are up 50% over last week. Year to date traffic Jan 1- June 11, 2020 is still down -35% over Jan 1-June 11, 2019, but we have narrowed the gap in recent weeks. Top content that people are engaging with is the coronavirus info page, followed by editorial about outdoors activities, nature parks, coast, Russian River, Lake Sonoma and redwoods, unique accommodation, virtual experiences, and restaurants and wineries with outdoor seating and tasting.
In terms of geo locations, the SF Bay Area is our strongest traffic source: San Francisco is the top source for website visitors with a share of 11% and Santa Clara is number 3. The only out-of-state city in the top 25 is Chicago this week.