Exclusive Insights for Glenwood Springs' Influencers
We realize that these are difficult times for Glenwood Springs' businesses and all our tourism partners around the world. Please know that we are here for you.

For our local partners, please find links to resources, updates and information HERE . Engage with #RFVSTRONG to support local businesses and your community!

For our national and international partners , please let us know how we can support you. Maybe now is the perfect time to update your Glenwood Springs photo & video assets with our mediahub!?

We encourage all partners and stakeholders to reschedule their travel plans instead of cancelling. Join the movement and share with the world that you are still planning to travel, no matter where you're planning to go!
- Read latest data from Destination Analysts on why this is crucial below!
Destination Analysts’ Coronavirus Travel Sentiment Index Report provides critical insight into how American travel sentiment is changing weekly in the wake of this pandemic. Findings from the research firm’s survey of 1,200+ American leisure and business travelers—including a segmentation analysis by geographic region and generation—are designed to help industry leaders like you navigate your response strategy, get indicators as to when travel will rebound, communicate to your stakeholders, and lead through this crisis.
On behalf of Visit Glenwood Springs we thank DMA West for sharing this information and appreciate this timely update from the team at Destination Analysts.
C lick HERE and read about the latest Impacts on American Travel !
Marketing Highlights of the 1st Quarter
Before travel bans and COVID-19 safety measures, Glenwood Springs started strong into 2020. Please find some highlights below!
National Efforts, Spring is our Middle Name Campaign
After a successful winter campaign, where we saw an increase from Texas, California and overall traffic, we shifted gears to the Spring Campaign to support our shoulder season. Campaigns ran nationally for travelers interested in Colorado on digital channels with increased Front Range efforts, internet radio placements, Expedia placements and traffic radio in the Salt Lake market. We also had digital out-of-home ads at the Eagle-Vail and Grand Junction Airports.
Now all spring campaigns are paused with the exception of native ads on Colorado.com to capture people that are currently planning a trip to Colorado. We are planning to use the remaining budget to support our summer season and are preparing appropriate marketing content.
Blogs and Media Features
Visit Colorado Facebook CO-OP
The Co-Op with Colorado Tourism in February brought over 20K new users to our website. We were able to retarget these visitors with Glenwood Springs travel content, based on their interest.
The posting reached great engagement with over 570 Shares and more than 800 comments, which were moderated by @VisitGlenwood.
National Plan for Vacation Campaign
Glenwood Springs, along with the United States Travel Association, ran a campaign to encourage Americans to plan their time off early in the new year. We invited users to join us throughout the month of January and commit to taking their earned time off for a vacation to Glenwood Springs, Colorado. Over 300 people participated and shared their travel plans with us and entered to win. We gained over 400 new newsletter subscribers. Check out the campaign!
@VisitGlenwood #VisitGlenwood
Connect with @VisitGlenwood and encourage visitors to go to VisitGlenwood.com to find valuable travel information. Share your photos with #VisitGlenwood for a chance to be featured.
Find all our social media platforms below!