After a successful winter campaign, where we saw an increase from Texas, California and overall traffic, we shifted gears to the Spring Campaign to support our shoulder season. Campaigns ran nationally for travelers interested in Colorado on digital channels with increased Front Range efforts, internet radio placements, Expedia placements and traffic radio in the Salt Lake market. We also had digital out-of-home ads at the Eagle-Vail and Grand Junction Airports.
Now all spring campaigns are paused with the exception of native ads on Colorado.com to capture people that are currently planning a trip to Colorado. We are planning to use the remaining budget to support our summer season and are preparing appropriate marketing content.