Reardon becomes just the third president in the association's 60-year history, responsible for visitor services, public relations, and promotion of New Hampshire's fabled White Mountains in markets around the world. She succeeds Jayne O'Connor, who is retiring after 22 years at the helm.

 

"I love the White Mountains and I believe it is one of the best tourism destinations" Reardon said. "I am beyond excited about the energy, enthusiasm and passion of my team. I am looking forward to leading this organization, which understands the economic impact of tourism, and has helped to make memories for generations of families from across the country and around the world."

 

A graduate of Lincoln-Woodstock Public School and Plymouth State University, where she earned a Bachelor of Science in business, Reardon joined White Mountains Attractions in 1999, handling all aspects of marketing over the years, from brochure distribution and membership, to operations and digital marketing.

 

"It's rewarding to turn the organization over to someone you have nurtured and encouraged," said outgoing president, Jayne O'Connor. "The association has a pretty dynamic marketing plan these days, investing one million dollars annually into promoting the region here and abroad. Charyl is very good at integrating new marketing opportunities into our current plans in order to reach as many potential visitors as possible.   

 

There is a lot of competition for people's time these days," said O'Connor, "so our job is to keep them coming to the White Mountains for their fun and recreation."

 

The association maintains the popular VisitWhiteMountains.com website, as well as several social media outlets for White Mountains tourism. In addition, it promotes the region through brochures, travel shows and public relations.