November 19, 2020
Exclusive: Andy Heyward, Harold Chizick Talk Genius Brands’ Acquisition of ChizComm Ltd, ChizComm Beacon Media

Seven years ago, following successful runs heading marketing and communications for Spin Master (twice) and MEGA Brands, Harold Chizick made the decision to take his knowledge of marketing toy and entertainment brands and set up shop on his own. Now, ChizComm Ltd. and ChizComm Beacon Media enter a new chapter as independently operating subsidiaries of Genius Brands International. Read more…
Exclusive: Kess Introduces de.bored Puzzles with Artist Collaborations

Kess is getting into a new category that is also one of this year’s hottest toy trends: puzzles. The third-generation toy and game company officially launched de.bored, a vibrant new line of puzzles designed to “help adults de-stress and solve boredom through colorful, strategic, and repeat puzzle play.” Read more…
Mattel Television Teams Up with Chopped, The Price is Right Producers for The UNO Game Show

The No. 1 card game in the world is headed to a screen near you. Mattel Television is developing UNO into an unscripted reality game show that will feature audience participation, physical challenges, trivia, and other creative elements to deliver what’s being described as “a super-sized UNO experience.” Read more…

Mattel also released its new Barbie Extra collection, a pair of Tim Horton’s Hockey Barbies in Canada, crowned a winner for the 2020 Hot Wheels Legends Tour, and is auctioning off some rare Swarovski-Covered American Girl dolls.
Jazwares Is Developing Do, Re & Mi Toys Based on Amazon’s Preschool Series

Jazwares is an expert in preschool toys, keeping consumers happy with Peppa Pig, Cocomelon, and Blippi plush toys, playsets, and more. Now, the toy manufacturer is working on a Do, Re & Mi toy line based on the upcoming animated series that stars Kristen Bell as a musical birdie. Read more…
Puma, MGA Entertainment Partner for L.O.L Surprise! Collection

The L.O.L Surprise! and Puma Collection is inspired by Diva and Queen Bee, two of the most popular — and stylish — characters from the collectibles. Diva flaunts her fashion on the Puma Future Rider x Diva sneaker, which features her signature pink bow and a playful greyscale cheetah print with pops of light green and glitter throughout. Read more…
Skyrocket’s SnapStyle Printable Masks Hit Retail in the U.S.

Brought under license from Wow! Stuff, Skyrocket’s SnapStyle Printable Masks are now available in the U.S. as the first at-home printable facewear brand. Using a patent-pending mask technology, families can create their own masks using any image from a smartphone or other device. With a companion app and a regular inkjet printer, the masks are created using A4-sized sheets made of 100% percale cotton. The entire process takes around five minutes. Read more…
ZURU’s Dino-themed Toys Stampede Into Retail for the Holidays

ZURU unleashed three lines of dinosaur-themed toys that offer unique ways for kids to explore their creativity with unboxing, surprises, robo-technology, and more. Read more…

Additionally, the company unleashed a trio of new Pets Alive toys.
Jakks Pacific Teams Up with Blue Plate Media Services

Jakks Pacific is consolidating its global media planning and buying business across North America and EMEA under a new pact with Blue Plate Media Services (BPMS). BPMS will handle Jakks’ kid-focused account, working with the Jakks management team to create media campaigns for traditional TV, digital, social, and more. BMPS’ affiliate partner, Generation Media, will handle EU markets. Read more…
RedwoodVentures Inks Global Licensing Deal with Moonlite World

RedwoodVentures, the maker of toy lines such as Smoothy Mushy, Lil’ Fishys, and GoGoGochas, inked a global licensing deal with Moonlite World Inc. to take the reins on production and distribution of the Moonlite brand and its mobile phone storytime projectors. The new deal includes a purchase option under which Redwood could fully acquire the brand within the next three years. Read more…
Mando Mondays Week 4 Toys and Merch Roundup

From an adorable plush and cozy pajamas to festive athletic apparel and new toys and collectibles, this week’s reveals include something for every fan of Star Wars: The Mandalorian. Read more…
Talking Boglins with Chris Cofoni on the ‘Power Kid Podcast’

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Chris Cofoni, founder of TriAction Toys, and one of the driving forces behind the epic relaunch of the famed Boglins line. Listen here...

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John Deere Kids Brings Farm Toys to YouTube

Farming play is back in a big way, and John Deere is aiming to connect with the next generation of agriculture enthusiasts by rolling out some down-home content where the kids of today are most likely to connect with it: YouTube. Read more…
Nickelodeon Reveals Cast for Baby Shark's Big Show

The pop culture phenomenon Baby Shark is coming to the small screen, and Nickelodeon just announced the exciting cast for the series, called Baby Shark’s Big Show. Read more...
ReadySetz Introduces Military Base, Haunted Mansion Playsets

The makers of the award-winning ReadySetz playsets and dioramas have dropped the curtain on their next batch of highly-detailed play and display environments. ReadySetz debuted in 2017 with its first collapsable and recyclable Urban Playset in a move that was designed to help parents manage the massive storage issues and environmental concerns that often come with bulky, plastic playsets and dollhouses. Read more…
Wu-Tang Legend ODB Joins Super7 ReAction Figures Lineup

A legendary hip-hop icon has joined Super7‘s expansive ReAction Figures lineup on what would’ve been his 52nd birthday. O.D.B is a 3.75-inch action figure presented in a vintage style that recalls the scale and style that began with the original Kenner Star Wars collection in 1978. Read more…
Talkin’ Toys: Kent Displays CEO Discusses Eco-Friendly Products and Pandemic Business Practices

When it comes to toys, there’s one thing every parent can agree on: Mess-free is the way to be. Kent Displays and its Boogie Board brand has found a way to roll with that eco-friendly philosophy with paperless writing tablets and creative toys that are designed to help kids discover and explore through tracing and doodling without any mess or waste. Read more…
October U.S. Retail Sales Spike as Families Shop Early for the Holidays

The holiday shopping season remains a bit of a wild card for forecasters as COVID-19 cases continue to rise in many parts of the country. One bright note is that the messaging to consumers that shopping early to avoid crowds may have been received as October U.S. retail sales grew for the sixth month in a row, according to the National Retail Federation (NRF). Read more…
Roz Nowicki Joins Mattel as Head of Global Consumer Products and Franchise Marketing

A seasoned licensing vet with ties to Charlie Brown, the Teenage Mutant Ninja Turtles, and The Simpsons has a new role at the home of Barbie, Hot Wheels, and the Masters of the Universe. Rosalind “Roz” Nowicki joined Mattel as head of global consumer products and franchise marketing. Nowicki joins the company from Peanuts Worldwide. Read more…
 
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