February 11, 2021
The Toy Insider Reveals Top Toys and Trends to Watch in 2021

New year, new toys! Toymakers everywhere are already preparing to launch brand-new products that will become the most sought-after toys of 2021 — and the Toy Insider experts rounded up their favorites that are launching all throughout the year. Check out the full list of some of the toys they predict will be hot, hot, HOT this year, or browse them by trend. Read more...
Mattel Drops the Hammer on Disney•Pixar Cars Week NASCAR Collaboration

Ahead of the Daytona 500 this weekend, Disney•Pixar‘s Cars Week is back with an official NASCAR collaboration. Mattel unleashed a 1:55-scale, die-cast Cars NASCAR assortment that puts a NASCAR-ified spin on classic characters from Pixar’s Cars franchise and brings NASCAR drivers into the Cars franchise. Read more…
Jazwares Expands UFC Ultimate Series with New Wave of Figures

After launching its UFC Ultimate Series last summer, Jazwares is expanding the line of 6.5-inch collectible action figures to include new designs featuring popular UFC champions. This new wave of figures includes Conor McGregor, Jorge Masvidal, Amanda Nunes, Francis Ngannou, Israel Adesanya, Urijah Faber, and a chase variant. Each figure offers detailed features, such as tattoos, weight class body types, and realistic facial expressions. Read more…
Sunny Days Entertainment Expands Ravel Tales with Patch-A-Roos

Kids will soon be able to untangle a new friend. Sunny Days Entertainment expands its popular Ravel Tales line with Patch-A-Roos, a new take on unboxing toys. These collectible plushies live inside a yarn ball, and to start the unboxing experience, kids simply pull the button attached to a string. Read more…
The Toy Insider’s Marissa DiBartolo Appears on the ‘Power Kid Podcast’

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Adventure Media and Events’ Marissa DiBartolo, editor-in-chief of both the Toy Insider and the Pop Insider and senior editor of the Toy Book. Listen here…

The Toy Book Podcasts by Adventure Media & Events are available through all of your favorite streaming services, including Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.
KidKraft, TinkerTini Seek Inventors to Create Hit Wooden Toys

A new era of innovation is set to begin in one of the most classic categories. KidKraft and TinkerTini have teamed up to mount a search for inventors who have fresh ideas for wooden toys. For more than 50 years, KidKraft has been a market leader in dollhouses, play kitchens, playhouses, ride-ons, playsets, kids’ furniture, and more. Read more…
Toy Creators Academy Preps Second Edition

Following a successful launch last fall, The Toy Coach Azhelle Wade is ready to welcome another class of budding inventors into the Toy Creators Academy — the first toy business program of its kind to guide students through the entire process of developing new toy and game ideas into tangible products from concept to pitch. Read more…
Catch Gold Rings with LEGO Ideas’ Super Sonic Set

The LEGO Group revealed the latest fan-designed set to hit the coveted 10,000 votes on its LEGO ideas platform, which was greenlit for production — and it’s a scene every Sonic player will recognize. Designed by 24-year-old Viv Grannell, a passionate, UK-based LEGO and Sonic fan, this set features her brick-made version of the iconic Green Hill Zone level. Read more…
Fisher-Price Introduces Sweet Infant Dessert Set

Fresh off of the company’s 90th anniversary, Fisher-Price is adding a new item to its “mini-me” line of infant toys. The new dessert-themed infant teethers and rattles will give parents the chance to serve their kids a sweet treat. Read more…
Tummy Time Gets Playful with Douglas’ Unicorn, Sloth, and Dragon Playtivity Mats

Douglas Co. is making tummy time even more fun for babies with whimsical Playtivity Mats featuring three new designs: Emilie the unicorn, Stanley the sloth, and Demitri the dragon. Each plush, fabric mat is shaped like a creature, with a raised character head and upper torso. Read more…
Asmodee Expands International Footprint with Asmodee Korea Opening

Following the growth of its brands including Catan, Spot It, Splendor, and Dixit across Korea, Asmodee opened a new office dedicated to serving the South Korean market. Asmodee Korea Ltd. is led by board game industry veteran Kevin Kichan Kim and marks a significant milestone in the company’s expansion in Asia. Read more…
Faber-Castell Aims to Include Kids Everywhere with New World Color Line

The new World Colors Beeswax Crayons and World Colors Modeling Clay are tools that kids can use to get creative, while accepting and celebrating people of all skin tones. The new sets offer kids a chance to draw and color in ways that are representative of the world and people around them. Read more…
I’m A Girly, The R Collective Debut Upcycled Doll Clothing Collection

The new collection will utilize excess fabric from the fast fashion industry to create new styles while drawing attention to wasteful practices in both the toy and fashion industries. I’m A Girly was launched in 2017 Swiss company Finfin AG to promote a mission of “sustainability with style.”  Read more…
Crazy Aaron’s Launches Color-changing Soap and Hand Sanitizer

Soap and hand sanitizer continue to be at the top of everyone’s wish list as we head into the second year of the COVID-19 pandemic. Crazy Aaron’s is getting in on the action with the Clean with Color collection of hygiene products for kids. The creator of Thinking Putty and Land of Dough has launched a line of color-changing soap and hand sanitizer, available for purchase now. Read more…
The Op Releases a Nostalgic Care Bears-inspired Monopoly Game

A classic board game is back with a beloved cast of Care Bears characters. Players can join Wish Bear, Grumpy Bear, Funshine Bear, and more on a nostalgic trip through Baltic Avenue and the Boardwalk in The Op’s Monopoly: Care Bears Edition. This edition features the ‘Bears decked out in their classic ’80s style. Read more...
Hero Collector Continues U.S. Expansion with Marvel Museum Collection Launch at Walmart

Last year, Eaglemoss began a major push into the U.S. market with its growing Hero Collector range of premium pop culture collectibles. Now, the Toy Book has an exclusive first look at the window box packaging that will house the Hero Collector Marvel Museum line when it arrives at Walmart in May. Read more…
Ravensburger Introduces Disney Villainous: Despicable Plots

Forget about saving the day! The Disney Villainous board game line just got even more diabolical with Ravensburger’s latest expandalone game, Disney Villainous: Despicable Plots. Joining the terrible troupe of playable Villainous characters are Gaston of Beauty and the Beast, Lady Tremaine of Cinderella, and The Horned King of The Black Cauldron. Read more…
Mattel Q4, Full-year Earnings Boom with Growth in Dolls, Vehicles, Games

Mattel had a massive fourth quarter in which net sales grew 10% over the previous year to lead a 2% sales increase for 2020 overall. Net sales hit $1.625 billion in Q4 while full year sales topped $4.58 billion. Read more…
Hasbro Q4, Full-year Earnings Bolstered by Strong Performance in North America, Hasbro Gaming

Hasbro had a big fourth quarter as strong sales across the U.S. and Canada spiked 16% to drive a 4% increase in overall revenue. The Hasbro Gaming portfolio saw revenues grow 21% while the company’s entire gaming category experienced a 27% boom. Q4 revenues for Entertainment One (eOne) rose 10% alongside a 20% increase in total revenue from TV/film/entertainment and a 7% increase from Hasbro franchise brands, including Monopoly, NERF, and Magic: The Gathering. Read more…
Educational Insights Names Heather Weeks as Senior Director of Product Development

Following the successful launch of the new Design & Drill Bolt Buddies line last year, Educational Insights has promoted Heather Weeks to senior director of product development. Weeks joined the company four years ago as a senior manager in product development and licensing prior to serving as director of product development for toys and games aimed at kids ages 2-12. Read more…
 
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