April 8, 2021
Post a Job on the Toy Book's Job Board!

Hiring? Need to fill an industry-related position? When you want to hire within the toy, family entertainment, or licensing industries, any old job board just won't do. Enter: The Toy Book's new job board! Click here to view job opportunities or click here to submit a listing!
Spin Master Launches Toy Recycling Program with TerraCycle

Following the release of its second annual Corporate Social Responsibility (CSR) Report this week, Spin Master Corp. has revealed the first of two recycling initiatives planned for this year. The company behind PAW Patrol, Bakugan, Etch A Sketch, and Rubik’s Cube partnered with industry leader TerraCycle for a recycling program open to consumers in the U.S. Read more...
The L.O.L. Surprise! Official Party Comes to Roblox

It’s official: L.O.L. Surprise! is now a part of the Roblox world. Following a few weeks of build-up, The L.O.L. Surprise! Official Party went live on Roblox. The kid-safe digital game is the first official world to represent MGA Entertainment’s (MGAE) hit toy brand within the popular digital platform. MGAE Collaborated with SuperAwesome to make the experience possible. Read more...
Hot Wheels Introduces the Mattel Games Mini-collection

Some iconic Mattel Games are racing into the diecast aisle as part of a new mini-collection in the Hot Wheels mainline assortment. The 2021 Mattel Games collection wraps an assortment of five Hot Wheels cars in special deco to honor classic games from the Mattel portfolio, including UNO, Magic 8 Ball, and Pictionary. Read more…
Dr. Seuss Celebrates 50 Years of 'The Lorax' with Sustainable Brand Partnerships

Timed to coincide with Earth Day, the beloved tale of the title character who "speaks for the trees" is taking center stage in a new lineup of eco-friendly toys and consumer products, including home decor, pet toys, apparel, publishing, and more. Read more...
Geomagworld Achieves STEM.org Authentication for Geomag, Magicube Lines

Geomagworld magnetic learning and creative toys — including the Geomag and Magicube lines — have been awarded STEM.org Trustmarks. In an era where STEM (science, technology, engineering, and math) branding is being applied to a multitude of different products from different makers, STEM.org seeks to review and analyze new toys using a strict set of guidelines. Read more…
Moose Toys Partners with Super League Gaming for Special Minehut Gameplay

Super League Gaming is bringing Moose Toys’ Heroes of Goo Jit Zu and Treasure X: Ninja Gold brands to the digital world of Minehut in honor of its “Spring Break” gameplay program. The in-game event runs through April 11, and features two special challenges inspired by the Goo Jit Zu and Treasure X universes. Read more…
Super Impulse Introduces Garbage Pail Kids Pop Culture Micro-figures

Last month, Super Impulse President Alan Dorfman shared a few words with the Toy Book about the company’s new line of Garbage Pail Kids (GPK) Micro Pop Culture micro-figures. Now, the tiny versions of the famous characters from The Topps Co. are making their way to kids and collectors across the U.S. as part of the World’s Smallest collection. Read more…
Sesame Street’s Elmo Joins BriteBrush Lineup

BriteBrush — recently acquired from WowWee by PlayMonster — is launching an Elmo version of its interactive toothbrush. BriteBrush uses music and games to coach kids to brush their teeth correctly by turning it into a fun activity. Read more…
David Capon of FoxMind Games Talks Pop-It! on the “Power Kid Podcast”

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes David Capon, president of FoxMind Games, the company behind the viral hits Go Pop! and Pop-It! Listen here...

The Toy Book Podcasts by Adventure Media & Events are available through all of your favorite streaming services, including Anchor, Spotify, Apple Podcasts, Google Podcasts, and more.
Check Out Candy Collections, a Board Game Created by an 11-Year-Old Inventor

Most kids love candy, but it’s not every day that they invent an entire board game based on the sweet treats. Cybele McKenzie, a 11-year-old from Virginia invented a game called Candy Collections, designed for players ages 5 and up. Read more…
Entertainment Earth Celebrates 25 Years of Digital Retailing

The pop-culture retailer kicked off its 25th-anniversary celebration with an arsenal of bundles, apparel, and exclusive collector’s items from a variety of top toy and game companies, including Hasbro, Funko, Super7, and more. Read more...
Exclusive: CEO and Founder Nick Richardson Discusses The Insights Family Rebrand, Updated Platform, and More

Consumer habits are changing faster than they ever have before, sometimes making it difficult for companies to stay on the pulse of what’s trending as it’s happening. That’s where The Insights Family comes in. Read more…
The Topps Co. Bets Big on NFTs, Set to Merge and Go Public

The Topps Co. is looking ahead toward a digital, on-demand, and publicly traded future. The company behind Topps Baseball Cards, the Garbage Pail Kids, Bazooka gum, and a host of non-sport trading cards and other properties will merge with Mudrick Capital Acquisition Corporation II — a special purpose acquisition company (SPAC) — and go public this fall. Read more…
Funko Enters the NFT Collectible Space with TokenWave Acquisition

Funko is betting big on the growing world of the non-fungible tokens (NFT) with the acquisition of a majority stake in TokenWave, the company behind TokenHead, a mobile app and website for showcasing and tracking NFT holdings. Read more…
U.S. Economy “Has Come a Long Way” in the COVID-19 Era, NRF Says

While the toy industry prospered in a year in which families spent more time together than ever before, the industry will soon face difficult comparisons to match or beat as the world reopens and life moves toward whatever a post-pandemic normal will be. In terms of the overall U.S. economy as it relates to retail spending, the National Retail Federation (NRF) says that much progress has been made, but recovery is uneven. Read more…
ADK Emotions NY Names Shunichi Ogawa as President and CEO

The company behind the Beyblade Burst franchise has a new leader for its U.S. arm amid a creative restructuring. ADK Emotions NY Inc. — the New York-based subsidiary of ADK Emotions — appointed Shunichi Ogawa as its new president and CEO. Read more…
Spin Master Nominates Ed Clark and Max Rangel to Board of Directors

Spin Master Corp. is looking to expand its board of directors this spring. The company nominated former TD Bank Group President and CEO Ed Clark and Spin Master Global President and CEO Max Rangel to stand for election at its annual general meeting on May 6. Clark is on deck to join the board as deputy chair while Rangel will serve as a director. Read more…
Former Disney Exec Tapped to Head Consumer Products at Skydance Media

Skydance Media is accelerating its efforts in the consumer products space as it grows its slate of live-action feature films, TV projects, and animation.The studio appointed Luis Fernández to the newly created role of head of consumer products in which he will lead retail, merchandising, and licensing partnerships for the company. Read more…
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