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Moose Toys’ Bluey Collection Arrives in the U.S.
Moose Toys‘ new Bluey collection of figures, playsets, and plush will soon be snagging plenty of Dollarydoos and Dollarbucks from families across the U.S. The full range debuts at Target stores later this month before expanding into mass retailers everywhere beginning August 1.
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LEGO to Release Mickey and Minnie Mouse Buildable Characters
The LEGO Group is celebrating the cinematic legacy of Mickey and Minnie Mouse with new sets from designer Ollie Gregory. Designed for adult builders ages 18 and up, the large-scale LEGO Disney Mickey Mouse and Minnie Mouse Buildable Characters capture the classic look of Mickey and Minnie as they once appeared on the silver screen.
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Crayola Makes Face Masks More Colorful
As more states start to reopen following the mandatory COVID-19 quarantines, it’s time for families to get their face masks in order. Leave it to Crayola to make face masks more colorful with a reusable face mask system of five different designs, created in partnership with SchoolMaskPack.
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‘That Girl Lay Lay’ Inks an Overall Deal with Nickelodeon
Nickelodeon is banking on a new star. The network inked an overall deal with 13-year-old social media star and hip-hop artist Alaya “That Girl Lay Lay” High to develop a host of content built around Lay Lay’s brand. The company plans to work with Lay Lay to create music, multiplatform programming, and a full consumer products program spanning fashion, accessories, publishing, and more.
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Collins and Devan Key Sign Evolution USA as Global Licensing Partner
Popular YouTube personalities Collins and Devan Key have signed with Evolution USA as their official licensing and brand management partner. The partnership with Evolution USA will bring the brothers brand opportunities in licensing and retail development on a global scale and comes as they are currently working on a multicategory global licensing initiative.
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Mongoose React Electric Scooters Are Now Live
Pacific Cycle’s Mongoose launched three electric scooters from its React line, available for purchase starting this week. The scooters vary to suit kids ages 8-13 with different speeds, motor types, charge times, and prices that range from $119.99-229.99.
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The Pokémon Co. Reveals New Games, In-Game Events in ‘Pokémon Presents’ Livestream
The Pokémon Co. President and CEO Tsunekazu Ishihara provided updates and news for a variety of Pokémon titles for fans of all ages in a 10-minute video presentation.
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Little Tikes’ Camp Play@Home Is Open for Business
MGA Entertainment’s (MGAE) Little Tikes is gearing up to help families plan a fun summer filled with adventures at home. Little Tikes Camp Play@Home is a new collection of fun, affordable, easy-to-do projects and activities that Little Tikes is sharing across its website and social channels every Monday through Friday for seven weeks. With many families staying home together this summer due to the COVID-19 pandemic and the related closures of parks, pools, summer camps, and outdoor attractions, Camp Play@Home can help turn bored kids into cheerful campers.
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Toysmith Inks Distribution Deal with Anne McGilvray & Co.
The past few months have brought lots of change for Toysmith. Following the news that the company parted ways with some of its long-time sales reps early this spring, the company inked a deal with Anne McGilvray & Co. (AMCI) to sell its entire portfolio of products in the U.S. Under the new pact, AMCI will begin selling the Toysmith line beginning July 1.
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Hasbro Reveals Animatronic Deadpool’s Head
Hasbro‘s long-running Marvel Legends
collection is getting a unique new addition. During a Hasbro Pulse livestream hosted by Marvel‘s C. B. Cebulski and Ryan Penagos, the company unveiled a new, Deadpool-themed wave of its popular 6-inch scale Marvel Legends series action figures and an animatronic head.
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Schleich Saddles Up a Winner for Its ‘Power of Imagination’ Contest
More than 5,000 kids from around the world took part in Schleich USA‘s “Power of Imagination” Photo Contest. Launched at Toy Fair New York, the contest asked fans to submit original photos that depict stories inspired by imaginative play with Schleich figurines and playsets. More than 1,000 votes went to Rosa, a 15-year-old Utah resident whose entry depicted a quartet of Schleich Horse Club characters looking out over a majestic desert expanse along with their dog.
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Mike Bowling Talks Pound Puppies on the ‘Power Kid Podcast’
In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Mike Bowling, creator of the Pound Puppies and Splashlings. On the show, Bowling shares the incredible origin story of Pound Puppies and what he learned along the way. He tells the stories of his serendipitous meetings and rejections before finally licensing his idea, and why now is the right time for Basic Fun! to relaunch the iconic brand. Additionally, Bowling explains how a walk on the beach inspired the creation of the Splashlings collectibles range.
Listen here…
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Outright Games Levels Up to Play with CanspanBMG
A new player has entered the game with CanspanBMG. Outright Games tapped CanspanBMG to power the company’s digital advertising efforts in the U.S. for new and upcoming games including
Transformers: Battlegrounds
,
Gigantosaurus: The Game
,
DreamWorks Trollhunters Defenders of Arcadia
, and more.
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Megalopolis Toys Launches Collectible Figures for Madballs, Barnyard Commandos
Get ready to return to the ’90s toy aisle with a new line of 6-inch action figures from Megalopolis Toys. First up for these retro-inspired collectibles? Madballs and Barnyard Commandos.
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Aurora World Inks a Deal for Molang Plush
Millimages tapped Aurora World to serve as the new master plush licensee for the Molang character in North America. Licensing Works! brokered the deal, under which Aurora World will create a full range of every day, seasonal, and feature plush products using its eco-friendly materials and sustainable manufacturing processes. The new line will be inspired by the Molang programming and GIFs that have been shared more than 8 billion times by a growing fanbase of more than 2.5 million people.
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Bandai America Brings Rubik’s Charaction Cubes to the U.S.
As part of the Rubik’s 40th Anniversary celebration, Bandai America launched Charaction Cubes, a line of collectible figures that combine fandom and puzzling. While these toys have been available in Japan for a while, it is the first time they are being sold in the U.S.
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Discussing Current Issues in the Dynamic Toy Industry on ‘The Playground Podcast’
On the latest episode of “The Playground Podcast,”
Toy Book
Senior Editor James Zahn joins hosts Richard Gottlieb of Global Toy Experts and “The Toy Guy” Chris Byrne to discuss the state of the toy industry in 2020 and the challenges of doing business in the COVID-19 era. Additionally, the trio embarks on a deep-dive into the recent confusion involving the LEGO Group and the lessons we can learn from such a situation. Finally, the discussion takes a timely look at race, diversity, and inclusion in the toy business while sharing thoughts on how we can all do better.
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New Merch Is on the Way for Dozens of Crunchyroll Favorites
Fans can expect to find a variety of items from all their favorite shows hitting retail later this year. Apparel and accessories featuring characters and artwork from Bananya, Black Clover, Food Wars!, and Mobile Suit Gundam are on the way from Bioworld, with posters available from Trends International. Plus, products based on Given will be available from Bioworld and Great Eastern.
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Bond with Dad with Fun Father’s Day Toys & Games
Dad’s big day is coming up quickly on Sunday, June 21, so the time is now to get your gifts in order. Show the father figure in your life how much you care with a lineup of thoughtful toys and games that the whole family can enjoy together. Even once Father’s Day is over, you can keep these awesome Toy Insider picks in play!
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Retail Sales Spike 17.7% but Still Fall Below Last Year
The rollercoaster numbers of 2020 continue with news that retail sales saw a record 17.7% increase according to the U.S. Census Bureau’s monthly retail survey. The caveat is that this follows record lows in April, which fell 14.7% according to the Census Bureau. Differences in tracking methodology from the National Retail Federation (NRF) and Dow Jones showed April declines of 16.4% and 12.3%, respectively. By the Census Bureau’s own account, retail sales in May are down 6.1% over the same period last year.
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Pamela Gill-Alabaster Joins Mattel to Lead Sustainability Efforts
Last December, Mattel unveiled an expansion of its Environmental Sustainable Sourcing Principles that were announced in 2011. Under the updated plan, the company plans to use 100% recycled, recyclable, or bio-based plastics materials in both its products and packaging by 2030. Now the company has hired Pamela Gill-Alabaster as the head of sustainability to lead the charge.
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Jeff Cornelison Returns to Kids2 with Focus on Hape Toys Partnership
Jeff Cornelison is back at Kids2, where he previously served for nearly 20 years. Cornelison rejoins the Georgia-based company as senior vice president/general manager joint ventures. In the strategic partnerships division, Cornelison will focus on the company’s partnership with Hape Toys.
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